Swatch’s New Gold MoonSwatch Solves the Problem of the Nightmare Royal Pop Launch

Ever looking to underline its space-faring pedigree, Omega has again joined forces with Swatch to merchandise different limited-edition MoonSwatch featuring Omega’s proprietary 18K Moonshine Gold alloy.

But whereas erstwhile peculiar versions had lone a sliver of the shiny stuff, this caller exemplary doesn't clasp back, featuring a dial, hands, crown, and pushers each made from Omega’s 18K Moonshine Gold alloy, with a combined value of 11 grams.

Called the Mission to the Moon 1969, the ticker commemorates the Apollo 11 satellite landing connected July 21, 1969. It's limited, alternatively appropriately, to 1,969 numbered pieces and comes with a black-and-gold mentation of Swatch's upgraded rubber MoonSwatch straps.

Swatch says the golden utilized for these limited-edition pieces dates from astir 1969, coming from aged Omega spare parts that person been melted down successful the company's ain foundry. In 1969, 11 grams of 18K golden seemingly outgo $11, truthful Swatch decided to terms the golden successful this MoonSwatch based connected the terms of golden connected July 21, 1969, alternatively of today’s golden price. This means the Mission to the Moon 1969 retails for astir $620.

Perhaps reasoning of the chaos that consumed Swatch stores worldwide successful May during the motorboat of the Audemars Piguet x Swatch Royal Pop—itself a repetition of the fury surrounding the MoonSwatch motorboat 4 years ago—Swatch is making this constricted variation disposable to bargain online. The catch, however, is that to get your hands connected one, you person to capable retired an “ESTA” oregon Electronic Swatch Timepiece Application.