Say cheese: Parmigiano Reggiano is reportedly looking to break into film and TV

The king of cheeses is acceptable for the spotlight.

The Parmigiano Reggiano Consortium, the governing assemblage of the Italian cheese, has reportedly signed with United Talent Agency successful bid to prosecute merchandise placement opportunities successful movie and TV projects. According to a connection to the Hollywood Reporter, the enactment is looking to “introduce Parmigiano Reggiano to a wide excavation of partners [and] further its connection of gastronomical excellence and precocious prime ingredients, accumulation and distribution.”

The formaggio faithful cognize that Parmigiano Reggiano is simply a hard cow’s beverage food that tin hint its origins backmost to the Middle Ages. Because it has protected designation of origin, lone the food made successful the Italian provinces of Parma, Reggio Emilia, Modena, Bologna and Mantua tin legally beryllium called Parmigiano Reggiano. (That’s wherefore the communal grated assortment you whitethorn retrieve shaking retired of a greenish instrumentality onto immoderate spaghetti arsenic a kid is called Parmesan.)

According to its website, the Parmigiano Reggiano Consortium traces its roots backmost to the aboriginal 1900s erstwhile the chambers of commerce successful Italian cities were looking to found a mode to authenticate the root of the hard food produced successful their region. The enactment was formally established successful 1928.

Among the association’s objectives is to “organize and instrumentality portion successful initiatives aimed astatine promoting ‘Parmigiano Reggiano’ cheese, astatine enhancing its fame, image, reputation, circulation and depletion some successful Italy and abroad.”

“Parmigiano Reggiano is not conscionable a awesome of excellence rooted successful tradition, but progressively a genuinely iconic planetary brand,” Carmine Forbuso, Parmigiano Reggiano Consortium’s caput of marketing, said to the Hollywood Reporter. “This concern with UTA ... allows america to link with caller audiences successful an authentic and applicable way. With conscionable 3 earthy ingredients and centuries of artisanal know-how, Parmigiano Reggiano stands for simplicity, prime and extent and we’re excited to research caller formats and platforms to explicit this communicative globally.”

So determination over, pasta, Parmigiano Reggiano is looking for a caller benignant of pairing. Netflix and nighttime cheese, perhaps?