Rivian finds a way to shine even as the EV market struggles in the dark

Rivian shocked the marketplace with beardown net results, proving itself an outlier successful the electrical conveyance market, which has been struggling with the extremity of authorities subsidies and cooling user excitement.

The shares of the Irvine-based high-end EV shaper skyrocketed 27% connected Friday aft it announced stronger-than-expected results, indicating that, aft years of struggling with losses, it whitethorn person astatine past recovered a way to profitability.

On Thursday, Rivian reported gross profits for 2025 of $144 million, compared with a nett nonaccomplishment successful 2024 of $1.2 billion.

In its net release, Rivian credited the plaything to gross nett to “strong bundle and services performance, higher mean selling prices, and reductions successful outgo per vehicle.”

Last October, it laid disconnected astir 600 employees, much than 4% of its workforce.

Rivian delivered 42,247 vehicles successful 2025 and produced 42,284 vehicles. The institution inactive reported a $432-million nett nonaccomplishment for the twelvemonth for automotive profits, an betterment from 2024.

“It’s a turnaround for the ages,” said Dan Ives, an expert with Wedbush Securities. “The past fewer years person been precise frustrating for investors.”

Rivian was founded successful Florida successful 2009 and made its archetypal nationalist offering successful 2021. It competes with Tesla and different automakers selling all-electric vehicles for a premium price.

Following the expiration successful September of the $7,500 national taxation recognition for caller electrical vehicles, companies person been nether unit to connection little sticker prices. Last year, Tesla launched caller variations of the Model 3 and Model Y that commencement astatine astir $5,000 little than the much costly versions of the aforesaid models.

Investors said the discounts weren’t capable and the vehicles, inactive priced supra $35,000, remained retired of scope for galore consumers. There are lone a fistful of EVs connected the marketplace disposable for nether $35,000.

Rivian is banking its aboriginal connected the occurrence of its ain lower-priced R2 model, which is expected to commencement astir $45,000 with deliveries slated to statesman this spring.

The slightest costly Rivian exemplary disposable now, the R1T pickup truck, starts astatine $72,990.

The institution has received affirmative aboriginal feedback connected its R2 SUV, according to the net release.

“It’s incredibly breathtaking to spot the aboriginal beardown reviews of the R2 pre-production builds, and we can’t hold to get them to our customers adjacent quarter,” Rivian laminitis and main executive, RJ Scaringe, said successful a statement.

Ives said the popularity of the R2 volition beryllium pivotal for Rivian, which laid disconnected astir 1,000 workers successful 2025.

“It’s going to beryllium the epicenter of their occurrence oregon challenges,” Ives said.

Rivian shares person risen much than 33% implicit the past twelvemonth but are down 8% since the commencement of 2026.

“They’re backmost connected their formation way with inactive immoderate turbulence successful the air,” Ives said. “