RFG Advisory Invests AI Notetaking Platform Zocks

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RFG Advisory, the Birmingham, Ala.-headquartered hybrid RIA level with $7.3 cardinal successful assets, has made a strategical concern successful Zocks Communications, the AI assistant, notetaker and gathering automation exertion for fiscal advisors. As a result, Zocks co-founder and CEO Mark Gilbert has joined RFG’s committee of directors. 

RFG made the concern arsenic portion of Zocks’ Series B backing round, which was announced successful January and co-led by Lightspeed Venture Partners and QED Investors.

With the investment, Zocks volition play a much progressive relation successful however RFG’s operating strategy captures and structures information from lawsuit conversations and automates workflows, going beyond a elemental integration. RFG precocious unveiled its ClickONE Command Center, a caller operating strategy built connected a unified information layer.  RFG President Ed Swenson said the steadfast has been moving connected ClickONE for the past 2 years. 

“What Zocks volition beryllium helping america bash is to instrumentality that information and crook it into what you would telephone ‘agentic,’ meaning actionable insights,” helium said. "No. 2, amended concern quality for our advisors, truthful they tin beryllium amended CEOs and owners of their businesses arsenic independents.”

It’s the latest successful a flurry of moves by advisory firms, custodians, wealthtechs and different exertion providers that person announced agentic platforms successful the wealthiness space, including Advisor360°, Altruist, Anthropic, Apex Fintech Solutions, Boosted.ai, Datalign Advisory, Goodfin, Jump, OneVest (and a collaboration with Merit Financial Advisors), Nitrogen, Savvy, TIFIN and Zeplyn, among others.

“We judge the ‘human successful the loop’ wins each time, and advisors equipped with this tech volition win. We’ve already built the instauration with ClickONE,” Swenson said successful a statement. “Our concern successful Zocks accelerates that build, allowing america to embed AI into the halfway of however advisors operate, giving clip backmost and surfacing opportunities for integrated growth. That’s wherever you commencement to unlock existent standard and endeavor value.”

RFG besides announced that Jim Patrick, a erstwhile radical president of Envestnet | PMC, has joined the board. Patrick volition enactment the enlargement of RFG’s Bluemonte ETFs platform and different concern absorption capabilities. 

Zocks announced its Series B backing successful January, raising $45 cardinal and bringing full backing to $65 million. The institution volition usage the concern to grow its agentic AI capabilities and assistance fiscal advisors place insights and readying opportunities crossed their lawsuit base.