Refresco offloads Wicky brand rights to local fruit drinks group Riedel

Refresco has sold the marque rights of effect drinks marque Wicky to the section Dutch brushed beverages concern Riedel.

Financial details of the woody were not disclosed.

A associated connection from the companies said the woody would springiness the Wicky marque "the accidental to realise its afloat imaginable wrong an organisation focused connected gathering and increasing beardown brands".

The effect portion brand, which is sold successful the Netherlands and Belgium, comes successful respective flavours, including strawberry, orangish and raspberry.

Refresco's Benelux portion volition proceed to nutrient the brand, "ensuring continued prime and continuity for retail partners and customers", the connection said.

Based successful Elde, successful the center-east Gelderland province, Riedel produces effect drinks and juices nether brands specified arsenic Appelsientje, CoolBest and Taksi.

It claims to beryllium "the marketplace person successful the Dutch effect beverage category". The radical besides produces beverages for private-label customers.

"The summation of Wicky fits perfectly with our strategy to further fortify our portfolio of beardown effect portion brands," Bas Boswinkel, the managing manager astatine Riedel said successful the associated statement.

"With iconic brands specified arsenic Appelsientje, CoolBest and DubbelFrisss, we already person a beardown presumption successful the effect drinks segment. Wicky is simply a earthy fit. We besides look guardant to moving with Refresco, an experienced and nonrecreational spouse successful beverage manufacturing that knows the Wicky marque wrong out."

Riedel employs 225 radical and has been owned by the Dutch concern steadfast Standard Investment since 2017, erstwhile it acquired the marque from section dairy elephantine FrieslandCampina.

"Wicky is simply a marque with a affluent past and a beardown presumption wrong the refreshing effect drinks segment," said Alexander van Assouw, the managing manager of Refresco's Benelux arm. "We are assured that Riedel, with its proven marque expertise, tin springiness Wicky the attraction and enactment it deserves and instrumentality the marque into its adjacent phase."

Refresco's Benelux portion produces drinks for retailers and brands successful the Netherlands and Belgium. It operates six sites crossed the 2 countries. The Benelux unit's office are located successful Maarheeze successful the Dutch North Brabant province.

Last month, Refresco struck a woody to drawback up the concern operations of insolvent German mineral-water and soft-drinks radical Rhenser Mineralbrunnen.

The determination followed an statement being reached with Rhenser Mineralbrunnen's provisional insolvency head and institution MD Holger Sieck. A creditors' committee for the concern had besides approved the transaction.

In a connection astatine the time, Refresco said the woody would guarantee the "preservation and continuation" of the Rhens-based company.

"Refresco offloads Wicky marque rights to section effect drinks radical Riedel" was primitively created and published by Just Drinks, a GlobalData owned brand.