Puma switches to licensing agreement with ULAC for greater efficiency

The caller structure, which took effect connected 1 November 2025, authorises ULAC to administer Puma-branded socks, underwear, children’s apparel, and accessories successful the US and Canada.

This modulation follows Puma's announcement during its 3rd 4th (Q3) results connected 30 October. At that time, the institution said it was considering a determination to a licensing exemplary with ULAC arsenic portion of a broader effort to “reduce complexity” successful North America and nonstop greater absorption towards its halfway activities successful the region.

The institution reported a 10.4% alteration successful income during the quarter, citing difficulties successful the US conception owed to weaker user sentiment linked to tariff uncertainty.

Under the erstwhile associated venture, known arsenic Puma United, Puma maintained a controlling 51% superior share.

United Legwear and its suppliers oversaw the manufacturing, transportation, and retention of products.

The fiscal presumption of the caller statement with United Legwear person not been disclosed by either party.

According to the retailer, the displacement to an exclusive licensing statement is accordant with communal marketplace practices successful North America, wherever third-party licensees often grip the accumulation and income of specified goods.

Puma stated that this accommodation would effect successful a much businesslike operating exemplary and facilitate clearer fiscal reporting for investors and superior markets.

“Through this shift, Puma aims to make a leaner, much businesslike concern exemplary portion maintaining a beardown marque beingness successful these categories via its valued semipermanent licensing partner,” the institution said successful a statement.

Owing to this change, Puma United volition beryllium categorised arsenic a discontinued cognition successful Puma’s fiscal reporting from November 2025.

This volition pb to restatements of current-year and prior-period figures, ensuring that Puma United’s results, assets, and liabilities are reported separately from those of ongoing operations.

For the 2024 fiscal year, income generated by Puma United amounted to €427.9m ($497m), portion nett net attributable to non-controlling interests stood astatine €60.7m ($70.5m).

"Puma switches to licensing statement with ULAC for greater efficiency" was primitively created and published by Retail Insight Network, a GlobalData owned brand.

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