Pro-ICE billboard lights up San Francisco streets ahead of Super Bowl LX

An advertisement showing enactment for Immigration and Customs Enforcement (ICE) has appeared connected a integer billboard successful San Francisco up of Super Bowl LX, which is expected to gully ample crowds to the Bay Area aboriginal this week. 

One of the ads displayed celebrated the national bureau successful a football-themed tribute, saying "Defensive subordinate of the year: ICE" alongside a photograph of an cause holding a trophy. 

Conservative nonprofit American Sovereignty, which funded the billboard, unveiled the advertisement connected Jan. 30, coinciding with a erstwhile announcement that it planned to motorboat a abstracted multimillion-dollar run promoting ICE and stronger borderline security.

"We are saluting the brave Immigration and Customs Enforcement agents who enactment each time successful defence of America with billboards and ads successful San Francisco for #SuperBowlLX," the nonprofit said successful a station connected X. "Thank you, @ICEgov, for defending our country. #StandWithICE."

NFL CONFIRMS NO ICE OPERATIONS PLANNED AT SUPER BOWL LX

ICE billboard successful San Francisco's Fisherman's Wharf vicinity displays "Defensive subordinate of the year: ICE." (Justin Sullivan/Getty Images)

The integer billboard displayed a bid of football‑themed messages successful enactment of ICE, including "They can’t triumph without defense, neither tin America" and "Cheering due to the fact that the location squad yet started investing successful defense."

"Defense Wins Championships. It’s besides captious for a harmless nation," the nonprofit added successful a station connected societal media.

The announcement came arsenic the nonprofit said past week that it plans to motorboat a multimillion-dollar advertizing run implicit the play to rally enactment for ICE. According to the group, 2 pro-ICE ads volition tally nationally, with further accent connected the District of Columbia, North Carolina, Michigan, and Georgia.

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A pro-ICE billboard popped up successful San Francisco connected Feb. 3, 2026, up of Super Bowl week. (Justin Sullivan/Getty Images)

The Bay Area has historically been opposed to ICE operations. On Monday, dozens of radical from assemblage groups, migrant rights organizations, and labour unions rallied successful San Jose successful protestation of the agency. 

The demonstrations travel amid interest among section activists that ICE could summation its beingness astir Levi’s Stadium successful Santa Clara and the surrounding country during Super Bowl week.

However, the NFL confirmed Tuesday that ICE agents volition not beryllium conducting migration enforcement operations astatine the event.

A presumption of a pro-ICE billboard successful the Fisherman's Wharf vicinity connected February 03, 2026, successful San Francisco, California. (Justin Sullivan/Getty Images)

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"There are nary planned ICE oregon migration enforcement operations that are scheduled astir the Super Bowl oregon immoderate of the Super Bowl-related events," NFL Chief of Security, Cathy Lanier, spoke during a quality conference.

Fox News’ Charles Creitz contributed to this report.