Momfluencers Are Pitching AI as a Better ‘Coparent’ Than Men

Lilian Schmidt could not, for the beingness of her, fig retired however to get her girl to spell to sleep.

None of the proposal fixed to her by slumber experts oregon her pediatrician worked—not utilizing a achromatic sound machine, not buying blackout curtains, not adjacent giving her a massage. “Every azygous day, it took similar 2 to 3 hours to enactment her to bed,” the marque advisor from Zurich recalls. “She’d shriek and combat and we would each beryllium truthful exhausted and frustrated by the extremity of the day.”

When her girl was 3 and a fractional years old, a bleary-eyed and hopeless Schmidt turned to a arguable parenting tool: ChatGPT. The proposal it offered “was wholly other from everything I’d heard before,” she says. “It said she needed much stimulation,” suggesting that her girl chew gum oregon leap connected a trampoline earlier bed.

To Schmidt’s utter shock, it worked. Within 5 minutes, her girl snuggled up adjacent to her and fell asleep. “I was freaking out,” she says. “I was like, ‘Oh my God, cipher was capable to assistance maine but ChatGPT.’”

From there, Schmidt, who besides has a 14-year-old stepson, became thing of an AI evangelist. In June 2025, she posted a TikTok video with the caption, “I Turned ChatGPT into my coparent,” and it went viral. Her follower number swelled to 27,000 successful conscionable 3 weeks. She made her ain customized GPT, Coparent, and started selling entree to it for $37 connected her website.

Schmidt is 1 of a increasing cohort of women branding themselves arsenic a caller benignant of momfluencer—not 1 who uses aspirational imagery to marque the mundane labour associated with motherhood much aesthetically appealing, but 1 who asks whether the labour is adjacent indispensable astatine all. They station videos similar “The AI Assistant That’s Basically My Mom Brain Now” and “How to Use AI arsenic a Mom,” and beforehand customized prompts oregon handbooks to moms who “want a coparent who ne'er forgets the sunscreen oregon asks you to constitute things down,” arsenic Schmidt writes successful 1 TikTok caption.

One idiosyncratic who is comparatively absent from Schmidt’s contented is her longtime partner. In her videos, she’s doing beauteous overmuch each of the parenting labor, including repast prep, grocery-shopping, and kiddie arts and crafts. This is reflective of reality; moms presume the immense bulk of the carnal and intelligence labour successful US households, with a 2022 Department of Labor survey uncovering that employed mothers walk an other 13.5 hours per week doing chores and an mean of 12.5 hours per week connected childcare—a 40 percent summation from 1975.

That’s not to accidental that dads aren’t helping astir the house. Pew information shows that fathers present walk much than doubly arsenic overmuch clip connected household chores and childcare than they did 50 years ago. But by and large, women are inactive expected to enarthrosis astir of the household burden.

“It’s not that my spouse isn’t helping, due to the fact that helium is,” Schmidt says. “But for women and moms, determination is truthful overmuch invisible labour that you transportation and everything is successful your hands, and it really takes clip with your kids distant from you.” Moms flocked to her leafage erstwhile they saw she was utilizing AI “to really beryllium much contiguous with my kids and to beryllium much emotionally regulated, truthful I tin beryllium a chill ma and a blessed ma and not a stressed-out one.”

Women are little apt (more than 20 percent little likely, according to 1 2025 study) to usage generative AI successful their mundane lives than men are, a discrepancy known arsenic the “AI sex gap.” Generative AI tools endure from what Stephanie Leblanc-Godfrey, a laminitis of the institution Mother AI who refers to herself arsenic a “maternal technologist,” likes to telephone a “PMS” problem, meaning they thin to beryllium “pale, male, and stale.”