Las Vegas ‘pricing problem' is scaring off tourists from 'greatest city in the world,' says Rick Harrison

Tourism successful Las Vegas continues to diminution — with astir 38.5 cardinal visitors past year, a 7.5% driblet from 2024, according to the Las Vegas Convention and Visitors Authority (LVCA).

Rick Harrison of the Gold & Silver Pawn Shop successful Las Vegas and of "Pawn Stars" TV fame told Fox News Digital that his store experienced record-breaking months successful some January and February of this year.

"You springiness customers what they want, and they return," helium said successful an interview. "A batch of hotels connected the Strip — they're not hospitals wherever you person to spell to them. There are choices retired there. So, they're changing their pricing around."

RICK HARRISON OF ‘PAWN STARS’ SAYS GAMBLING ISN'T DYING EVEN AS LAS VEGAS POKER ROOMS CLOSE ONE BY ONE

Harrison said immoderate of the casinos that are "really hot" and "always packed" — specified arsenic Circa Resort & Casino — are engaged due to the fact that they "don't person brainsick prices connected everything."

He added, "I don't person brainsick prices, and that's what [some of the other] casinos request to do. Some casinos person ever been doing that, and that is wherefore they are doing well."

"I don't person brainsick prices," said Rick Harrison, proprietor of the Gold & Silver Pawn Shop successful Las Vegas — noting that "customer experience" is what keeps radical coming back.  (Robert Nickelsberg/Getty Images, Fox News Digital)

He said a large portion of the occurrence for Vegas venues successful presumption of drafting successful tourists is lawsuit experience.

"I person a pawn shop. I changed it into a tourer destination, and radical for years [said], ‘You get thousands of radical a time astatine the store, you should complaint them something.’ I'm going, ‘No,’ due to the fact that I privation them to travel to the store," said Harrison.

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He noted that backmost successful the day, the terms of edifice rooms, nutrient and experiences were not arsenic precocious — making trips to Sin City much attainable for astir Americans.

"I privation to marque definite each of my [visitors] person smiling faces, that they person a large time," helium said. "So erstwhile they spell backmost to Ohio oregon Alabama oregon something, they archer their friends, 'Next clip you're successful Vegas, you truly should spell to Rick's Pawn Shop.'"

Tourists are shown walking done Caesars Palace successful Las Vegas connected Sept. 20, 2025. Harrison said he's seen immoderate casinos dropping their prices and offering much deals to tourists, specified arsenic modified all-inclusives.   (Michael Anthony for Fox News Digital)

Harrison said he's seen immoderate casinos dropping their prices and offering much deals to tourists, specified arsenic modified all-inclusives.  

Many officials, edifice owners and question experts person cited a driblet successful Canadian tourism arsenic a large crushed tourism numbers person been down.

Circa Resort & Casino, for its part, has launched an "at par" promotion — making the speech complaint for Canadians adjacent astatine its properties.

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"Canadian [visitors] are down anyplace from 20% to 50%, depending connected what period you look astatine implicit the people of the past year," casino proprietor Derek Stevens antecedently told Fox News Digital.

Harrison said he's seeing a diminution successful Asian tourism close now. "I don't deliberation that's needfully [about] Las Vegas. I deliberation that's currency issues and economical issues."

"This is inactive the top metropolis successful the world," said Harrison. "It’s astonishing surviving here." (iStock)

Rising state prices, driven by lipid hovering astatine astir $100 per tube amid the warfare with Iran, are creating uncertainty for the summertime tourism season.

Harrison said state successful Las Vegas is implicit 5 dollars a gallon currently.

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"The occupation is we get our gasoline from California refineries, truthful it's a mates of dollars little than California, due to the fact that California's got a brainsick taxation connected everything — but that is pugnacious successful Nevada close now," helium said.

He said California residents supply a ample portion of tourer gross successful Las Vegas.

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"This is inactive the top metropolis successful the world. It’s astonishing surviving here," said Harrison. 

"I volition speech to my woman and [ask], ‘Which performance would you similar to spot this weekend?’ OK? [That's] not similar astir cities wherever you hold for a set to travel to town. [In Vegas,] there's ever thing going on."