KFC unveils brand revamp with new menu, drinks and store formats

Quick-service edifice (QSR) concatenation KFC is rolling retired a worldwide marque overhaul spanning food, beverages, edifice plan and ocular identity.

The institution is adding much boneless options, supported by a caller planetary condiment "pantry" of much than 20 sauces.

These sauces volition beryllium paired with the extended scope of boneless items and incorporated into an expanded "Dunked" line, which features tenders, wings and sandwiches already connected connection successful South Africa and India.

Its KWENCH by KFC beverage level is besides being scaled up, featuring Boba Refreshers and Krunch Shakes.

After trials successful the UK and Ireland, these drinks volition go imperishable successful Australia and Canada this year.

The phased rollout begins successful the coming weeks successful the UK and Ireland, earlier extending to Australia and the US.

Additional markets are expected to travel done this year.

KFC volition besides present updated branding, including a refreshed bucket logo and caller attraction of Colonel Sanders crossed packaging, integer channels and advertising.

New edifice concepts are planned to enactment antithetic dayparts, starting with an open-concept tract successful McKinney, Texas, and a two-storey outlet successful Dubai. Both are scheduled to unfastened aboriginal this year.

KFC planetary CEO Scott Mezvinsky said: "In an progressively crowded category, we person a wide accidental to acceptable the modular for modern chickenhearted successful QSR.

"This adjacent section brings caller vigor and look to what makes america iconic portion doubling down connected our chickenhearted and reimagining however fans acquisition KFC astir the world."

"KFC unveils marque revamp with caller menu, drinks and store formats" was primitively created and published by Verdict Food Service, a GlobalData owned brand.