Kevin Feige Reveals Why Marvel Fought to Keep Sadie Sink's Role in Spider-Man: Brand New Day a Secret

Now that Spider-Man: Brand New Day has yet revealed Sadie Sink's enigma role, Marvel Studios brag Kevin Feige has shared wherefore the comic publication movie institution fought truthful hard to support it a secret.

Warning! Spoilers for Spider-Man: Brand New Day follow.

Sink plays… Jean Grey. Yes, fans, YouTube theorists, and conscionable astir everyone connected the net called it months ago, but that didn't halt Marvel Studios from playing its X-Men cards adjacent to its thorax for the caller Tom Holland-led Spidey movie.

Sadie Sink. Photo by Axelle/Bauer-Griffin/FilmMagic.

This mentation of comic publication readers' treasured telepath was brought to the live-action satellite of the Marvel Cinematic Universe (MCU) to play Spider-Man: Brand New Day's villain. She controls the minds of random New Yorkers, MJ (Zendaya), the Hulk (Mark Ruffalo), and the Punisher (Jon Bernthal), stops the metropolis dormant successful its tracks, and tears isolated the Department of Damage Control – but what was it each for?

Sink was formed successful the movie each the mode backmost successful March 2025, with adjacent reports astatine the clip suggesting a portion arsenic Jean Grey was connected the table. Marvel stayed tight-lipped careless of each of the online chatter that followed, yet going connected to not lone see a precise quiescent Sink successful pre-release selling but to commencement poking amusive astatine the concern successful the days starring up to the premiere.

After manager Destin Daniel Cretton teased that Marvel had a "very existent reason" to support Sink's character's individuality a secret, Feige yet broke his soundlessness during a caller interrogation with Variety. After much than a twelvemonth of beating astir the bush, his reply whitethorn permission you wanting more.

"It’s purely astir creating the champion imaginable opening play acquisition for the audience," Feige said.

According to him, it was each astir the surprise. Marvel has, of course, kept large cameos and reveals a concealed before, with Spider-Man: No Way Home being possibly the astir infamous example. When it comes to Sink arsenic Jean Grey, though, the MCU puppeteer said there's a small much riding connected what the X-Men quality brings to the array than what she brought to conscionable 1 movie.

"Sadie’s quality is 1 that our fans cognize has immense value wrong the Marvel Universe, and she plays a cardinal relation successful the aboriginal of the MCU," helium explained. "I’m conscionable blessed that the concealed is yet retired and that Sadie tin halt dodging the question."

Sink hasn't had clip to contented a nationalist connection regarding her expansive reveal, but that's astir apt due to the fact that Spider-Man: Brand New Day is already tangling up headlines for different reasons. The caller Spider-Man movie defied expectations by breaking records astatine the container bureau pursuing its July 31 premiere. We're conscionable present rounding retired its 4th time successful theaters, but aft rounding up a whopping $930 cardinal worldwide successful its archetypal play alone, it looks similar $1 cardinal is conscionable astir the corner.

For much connected the film, you tin cheque retired IGN's 7/10 review. You tin besides spot what Sony Pictures enforcement Tom Rothman had to accidental astir the anti-theater sentiment amongst immoderate moviegoers, and what it would instrumentality to get Andrew Garfield backmost successful costume.

Photo by Axelle/Bauer-Griffin/FilmMagic.

Michael Cripe is simply a freelance writer with IGN. He's champion known for his enactment astatine sites similar The Pitch, The Escapist, and OnlySP. Be definite to springiness him a travel connected Bluesky (@mikecripe.bsky.social) and Twitter (@MikeCripe).