Kellogg's Is Bringing Back Toys in Its Cereal Boxes For the First Time in Over a Decade to Celebrate Toy Story 5

Kellogg's is bringing backmost toys successful its cereal boxes for the archetypal clip successful implicit a decennary to observe Toy Story 5, including Frosted Flakes, Froot Loops, AppleJacks, and Corn Pops.

This invited summation to cereal boxes volition statesman successful the U.S. connected April 27, and fortunate eaters could beryllium amazed by a spoon inspired by Woody, Buzz, oregon Jessie wrong boxes featuring a retro design.

Throughout the campaign, determination volition besides beryllium different Kellogg's cereals - Frosted Mini-Wheats, Rice Krispies, Corn Flakes, and Cocoa Loops - that volition see classical in-box toys, spoons, trading cards, oregon movie summons promotions based connected Toy Story 5.

"At Kellogg’s, there’s a existent consciousness of puerility nostalgia tied to the moments families retrieve astir – and meal is simply a large portion of that,” said Laura Newman, VP Brand Marketing astatine WK Kellogg Co. “Bringing toys backmost wrong the container reintroduces that consciousness of find done a simple, screen-free infinitesimal of play that parents tin present stock with their ain kids. Collaborating with Toy Story 5, which explores the relation of toys successful a tech-driven world, made this infinitesimal adjacent much meaningful.”

To commemorate this moment, Kellogg's is besides helping bring a giant, interactive Toy Story claw instrumentality (and different "Toy Story 5-inspired fun") to beingness connected Sunday, May 24, astatine The Grove successful Los Angeles, California.

As Newman mentioned, this is simply a collaboration that makes consciousness arsenic Toy Story 5 is each astir the conflict betwixt toys and tech. When it is released successful theaters connected June 19, 2026, it volition analyse the spot toys person successful our satellite filled with screens, truthful immoderate excuse to play with existent toys feels similar a win.

Adam Bankhurst is simply a writer for IGN. You tin travel him connected X/Twitter @AdamBankhurst, Instagram, and TikTok, and perceive to his show, Talking Disney Magic.