Intuit strikes $100 million deal to integrate OpenAI models into financial tools

3 days ago 5

Reuters

Tue, November 18, 2025 astatine 8:24 AM CST 1 min read

(Reuters) -Intuit said connected Tuesday it has signed a multi-year woody worthy much than $100 cardinal with OpenAI to usage the ‌ChatGPT maker's artificial quality models to powerfulness AI agents crossed its apps ‌such arsenic tax-preparation bundle TurboTax.

Shares of the Mountain View, California-based institution roseate 3.4% successful premarket trading pursuing the announcement.

The institution said its tools specified arsenic idiosyncratic ⁠finance portal Credit Karma ‌and accounting bundle QuickBooks volition beryllium straight accessible done ChatGPT, enabling users to get instant ‍financial decisions specified arsenic estimating taxation refunds, idiosyncratic loans oregon mortgage, each wrong the chatbot experience.

Intuit CEO Sasan Goodarzi said the partnership combines the company's "proprietary fiscal data,‌ recognition models and AI level capabilities with OpenAI's standard and frontier models to springiness users the fiscal vantage they request to prosper".

The institution had raised the prices of its QuickBooks online and payroll subscription services successful July ⁠following the motorboat of AI agents, systems susceptible of taking actions on behalf of users.

Intuit expects the concern to deepen engagement with its astir 100 cardinal customers and ‍attract caller users ⁠to its AI-powered taxation and fiscal applications.

The institution had forecast first-quarter gross maturation beneath analysts' ⁠estimate successful August, deed by sluggish show astatine its selling level ‌Mailchimp.

(Reporting by Harshita Mary Varghese successful Bengaluru;‌ Editing by Shilpi Majumdar)