Google puts AI agents at heart of its enterprise money-making push

By Kenrick Cai

LAS VEGAS, April 22 (Reuters) - Alphabet CEO Sundar Pichai is deepening a propulsion into endeavor software, signaling to investors astatine Google's yearly unreality league that AI agents — human-like integer assistants — are a lynchpin of its strategy to monetize artificial ‌intelligence.

At the three-day league successful Las Vegas that starts Wednesday, Pichai and cardinal Google executives volition question to presumption the company's AI ‌tools arsenic production-ready infrastructure for endeavor customers who are emerging arsenic the industry's astir reliable gross stream.

Other apical AI companies including OpenAI and Anthropic person aggressively shifted resources to concern customers ​in caller months.

Mountain View, California-based Google announced connected Wednesday that it was unifying a acceptable of AI products nether the sanction “Gemini Enterprise.” Most notably, this involves rebranding and bulking up Vertex AI, a instrumentality that allows unreality customers to prime from a assortment of AI models to usage for concern purposes.

Google besides announced a acceptable of caller governance and information features for AI agents. Agents are almighty integer assistants that tin plan, decide, and enactment autonomously, a fast-growing ‌field that has sparked worries implicit safety, reliability and ⁠oversight.

“There’s decidedly a strategical displacement arsenic the models go overmuch much sophisticated,” Google Cloud CEO Thomas Kurian told Reuters successful an interview. The superior usage lawsuit of Vertex AI precocious shifted from “old-style instrumentality learning” to a abrupt detonation ⁠in users gathering their ain customized AI agents, Kurian said.

Google is seeking to outflank some its accepted unreality rivals and AI upstarts arsenic unit mounts to beryllium returns connected monolithic generative AI spending.

Google Cloud, erstwhile seen arsenic a laggard to rivals specified arsenic Amazon and Microsoft, has gained traction with endeavor customers, powered by monolithic bets ​on ​AI and years of dense concern successful information centers, customized chips, and networking gear.

At ​GE Appliances, that displacement is already tangible. Marcia Brey, ‌a elder enforcement and Google customer, told Reuters that Google's suite of tools and the endeavor information already stored successful Google Cloud allowed her logistics and organisation squad to deploy AI faster compared to different products the institution had tested.

AGENTS OVER CODING

In summation to accepted endeavor providers and different hyperscalers, a caller people of competitors are rapidly emerging successful endeavor AI: exemplary providers.

So far, coding assistants and plug-ins that link AI models to existing endeavor bundle person emerged arsenic lucrative channels for AI gross and payback connected their dense investments.