Disney and Kraft Heinz ink multiyear partnership

More Kraft Heinz products volition beryllium disposable successful Walt Disney Co.’s U.S.-based taxable parks and connected cruise ships aft the 2 companies precocious inked a multiyear partnership.

Ten Kraft Heinz brands volition beryllium portion of the deal, including Heinz, Philadelphia pick food and Kraft Mac & Cheese, the companies said successful a connection Tuesday.

Both Disney and Heinz declined to remark connected the fiscal presumption of the deal, but a Heinz spokesperson said it is Disney’s “highest level of partnership” and designed to beryllium an ongoing effort.

The partnership, which begins this summer, volition effect successful caller paper items, experiences and merchandise offerings astatine Anaheim’s Disneyland Resort, Orlando’s Walt Disney World and connected Disney cruise ships sailing retired of ports successful North America.

In the abbreviated term, caller Heinz condiment stations and custom-designed instrumentality volition beryllium installed passim the parks, the companies said.

Beyond the usage of Kraft Heinz brands astatine Disney parks and connected cruise ships, the concern besides allows for “integrated selling campaigns” and integer contented crossed Disney’s media platforms.

“Together we volition physique originative experiences for our consumers crossed our destinations, platforms, and instrumentality touchpoints,” Becca Vodnoy, Walt Disney Co. elder vice president of firm alliances, said successful the statement.