Coinbase Hires Former Goldman Sachs Partner To Manage Key Pillars Of 'Everything Exchange' Strategy

Coinbase (NASDAQ:COIN) has hired erstwhile Goldman Sachs (NYSE:GS) Partner Liz Martin arsenic it looks to grow beyond cryptocurrency trading.

Martin is joining Coinbase arsenic vice president of product, overseeing its markets and derivatives divisions, the speech said successful a connection to Benzinga connected Thursday.

“She volition pb Coinbase’s exchanges, thrust the adjacent signifier of maturation for the company’s derivatives business, and negociate its planetary markets squad – each cardinal pillars of Coinbase’s ‘Everything Exchange’ strategy,” the speech said.

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Martin near Goldman Sachs successful March aft 25 years astatine the company, wherever she led respective initiatives crossed the company’s markets business, including “product launches successful recognition cards, savings, and buy-now-pay-later offerings."

Coinbase said Martin’s relation would besides see processing tokenized plus markets and bridging accepted concern and on-chain markets.

“I’m honored to articulation specified a talented squad that is mounting the modular for however integer markets tin operate: regulated, transparent, and accessible astir the clock,” Martin said connected Nov. 12 connected LinkedIn. “I’m inspired by the accidental to assistance standard this concern globally, deepen organization participation, and proceed gathering spot and innovation astatine the bosom of the fiscal system.”

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Coinbase has been talking up its “everything exchange” imaginativeness since astatine slightest July.

“We’re gathering an speech for everything,” Coinbase Head of Consumer & Business Product Max Branzburg told CNBC successful July. “Everything you privation to trade, successful a one-stop shop, on-chain. … We’re bringing each assets on-chain — stocks, prediction markets, and more. We’re gathering the foundations for a faster, much accessible, much planetary economy.”

Coinbase has taken respective steps towards this extremity beyond hiring Martin. In August, the institution acquired starring cryptocurrency options speech Deribit. In September, it acqui-hired the founders of cryptocurrency yield-bearing level Sensible. Last month, it afloat launched its Coinbase One card, offering users up to 4% Bitcoin back. It besides acquired community-based cryptocurrency fundraising level Echo that aforesaid month.

“In 5 to 10 years, our extremity is to beryllium the fig 1 fiscal services app successful the satellite … due to the fact that we judge that crypto is eating fiscal services, and we are the fig 1 crypto company,” Coinbase CEO Brian Armstrong said during the company’s Q1 net telephone successful May.