Cicis Pizza’s Systemwide Sales Rise Over 50 Percent

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As President Jeff Hetsel celebrates 34 years with Cicis Pizza, the astir 300-unit all-you-can-eat buffet conception is gathering connected 1 of the astir transformative periods successful its history. Over the past 5 years, the marque has achieved 50.6% systemwide income maturation portion modernizing edifice operations, strengthening franchise show and investing successful exertion and integer innovation to elevate the impermanent experience. 

Over the people of his career, Hetsel has served successful astir each facet of the business. He began arsenic a edifice manager, has been a Cicis franchisee for much than 20 years, aboriginal led the brand's existent estate, operation and operations teams, and has served arsenic president for the past 7 years. In summation to serving arsenic President of Cicis Pizza, Hetsel besides leads JMC Restaurant Distribution, giving him a unsocial position crossed some edifice operations and the proviso concatenation that supports the brand. That acquisition has helped signifier Cicis' improvement portion remaining committed to the value, assortment and family-friendly acquisition that person defined the marque for 4 decades.

"The top work of starring a bequest marque is making definite it's adjacent much applicable for the adjacent procreation than it was for the last," said Hetsel. "A marque doesn't stay portion of people's lives for astir 40 years by relying connected yesterday's success. You person to support listening, support improving and support investing. That's precisely what we've done astatine Cicis—strengthening our stores, supporting our franchisees and enhancing the impermanent acquisition portion staying existent to who we are."  

One of the company's astir important milestones came successful precocious 2025 with the motorboat of Cicis Rewards, the archetypal nationalist loyalty level successful the brand's history. The programme generated much than 500,000 enrollments successful its archetypal period and surpassed 1 cardinal members successful conscionable 8 months. It besides propelled the Cicis app to the No. 1 Food & Drink ranking successful Apple's App Store portion achieving a 98% redemption complaint connected its founding-member offer. Today, the level continues to fortify impermanent engagement portion providing franchisees with stronger impermanent insights and much personalized selling opportunities.

Beyond integer engagement, Cicis has continued investing crossed the concern to fortify franchise operations and heighten the impermanent experience. Recent initiatives see the rollout of a unified POS system, Cicis Listens impermanent feedback platform, refreshed edifice designs, AI-powered grooming resources, enhanced analytics, grooming tools and integrated purchasing systems designed to assistance franchisees run much efficiently portion creating a much seamless acquisition for guests.