Bears Scream That a Falling $47.66 Average Prime Day Order Proves the Consumer Is Dead: This Is Why I Keep Buying The Stock

1 hour ago 1

Alex Sirois

Mon, June 29, 2026 astatine 9:13 AM CDT 4 min read

Quick Read

AMZN has dropped 14% successful a period to $232.69, portion Prime Day full spending roseate 9% to a grounds $26.4 billion.
AWS grew 28% year-over-year successful Q1 with a 37.7% margin, and some OpenAI and Anthropic locked successful multi-gigawatt compute commitments.
$200 cardinal successful 2026 capex crushed trailing escaped currency travel 95% to $1.2 billion, but Trainium2 is afloat subscribed with contracted buyers.
Act now: the expert who called NVIDIA successful 2010 conscionable named his apical 10 AI stocks — and Amazon didn't marque the cut. Grab the names FREE today.

I support buying Amazon each clip the bears manus maine a header similar the falling $47.66 mean Prime Day order, and I americium not stopping now. The communicative writes itself: smaller baskets, dormant consumer, extremity of e-commerce dominance. Then I look astatine the existent receipt. Total integer spending crossed the four-day lawsuit roseate 9.3% to a grounds $26.4 cardinal due to the fact that a flood of shoppers placed aggregate abstracted orders. That is Amazon softly becoming the country's non-discretionary online utility, and I volition support clicking bargain portion the assemblage argues astir handbasket size.

Julie Clopper / Getty Images

Amazon (NASDAQ:AMZN) is connected merchantability astatine $232.69, down 14.41% successful the past period and down 10.94% successful June alone. That is my introduction point.

Why the handbasket mathematics misses the constituent

The carnivore lawsuit treats a tiny bid arsenic a loss. I spot it arsenic the second, third, and 4th acquisition a household utilized to marque astatine a portion mall. With the University of Michigan Consumer Sentiment Index astatine 44.8, heavy successful recessionary territory, frightened consumers reroute their spending. BEA nutrient spending deed a caller precocious of $1,566.8 cardinal successful May 2026, and full PCE climbed to $22,059.8 billion. The dollars exist. Amazon is intercepting them.

Act now: the expert who called NVIDIA successful 2010 conscionable named his apical 10 AI stocks — and Amazon didn't marque the cut. Grab the names FREE today.

The 3 numbers down my condemnation

First, AWS is reaccelerating. The unreality limb posted $37.587 cardinal successful Q1 2026 revenue, up 28% twelvemonth implicit year, the fastest maturation successful 15 quarters, astatine a 37.7% operating margin. OpenAI committed to astir 2 GW of Trainium capableness done AWS starting 2027, and Anthropic locked successful up to 5 GW. The customized chips concern cleared a $20 cardinal yearly tally rate, increasing triple digits.

Second, advertizing is the quiescent compounder. $17.243 cardinal successful Q1, up 24%, with TTM gross supra $70 billion. Every other Prime Day order, adjacent a tiny one, is different high-margin advertisement impression. That is precisely the motor my thesis depends on: low-margin retail visits converted into high-margin recurring currency flow.

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