Asus Set to 'Ramp Up Production' on Xbox ROG Ally X Handheld After Initial Demand 'Exceeds Expectations'

The steep terms of the Xbox ROG Ally X hasn't held backmost the handheld, it seems. In a caller capitalist presentation, hardware manufactuer Asus revealed that request for its higher-end exemplary was "exceeding expectations" amid an "extremely positive" effect from fans.

The steadfast primitively anticipated income of astir $96 cardinal to $160 cardinal for the Ally scope this fiscal quarter, but present expects to generated 130 to $160 cardinal successful aboriginal quarters, thing it said had near banal of the ROG Ally X "in abbreviated supply."

"As galore of you know, we introduced the archetypal procreation ROG Ally 2-3 years agone arsenic a marketplace pioneer, implicit the past mates of years this caller category, especially, the Windows ecosystem has proven itself highly successful," Asus said, responding to a query astir the handheld system.

"We judge that we person achieved our archetypal goals of premium positioning, creating a caller maturation operator successful our gaming segment," Asus continued. "That's wherefore we released our third-generation ROG Ally past month. It featured deeper collaboration with Xbox. Since its launch, we spot the marketplace effect for it has been highly positive, particularly, determination has been an appetite for the premium higher-end models, exceeding our expectations.

"These high-ended variants are presently successful abbreviated supply. We are moving intimately with cardinal constituent suppliers to ramp up accumulation and capable the request spread that exists. Our extremity with the ROG Ally is for it to stay a halfway pillar wrong the ASUS gaming portfolio."

We thought the Asus ROG Ally X was 'Amazing,' awarding it 9/10 and penning successful our review: "From the easy-to-use Xbox Full Screen Experience to the fantabulous show from the AMD Z2 Extreme, the Asus ROG Xbox Ally X is easy the champion handheld gaming PC disposable close now."

"At $999, not lone is it much costly than the $799 ROG Ally X, but it’s doubly the terms of the Nintendo Switch 2 oregon the Steam Deck," IGN wrote astatine the time. "Everything is getting much costly lately, and portion the Asus ROG Xbox Ally X is surely blameworthy of this — it’s really beauteous reasonably priced compared to different akin devices that’ve launched successful the past year," comparing it favorably to the Lenovo Legion Go 2 and MSI Claw A8.

As for Microsoft's first-party handheld? While Microsoft's gaming brag Phil Spencer has antecedently confirmed his involvement successful specified a device, consequent reports person suggested the thought has been sidelined. We precocious asked Jason Ronald, Microsoft's vice president of Xbox gaming devices and ecosystem, astir Microsoft's interior plans to marque a first-party Xbox handheld.

Vikki Blake is simply a newsman for IGN, arsenic good arsenic a critic, columnist, and advisor with 15+ years acquisition moving with immoderate of the world's biggest gaming sites and publications. She's besides a Guardian, Spartan, Silent Hillian, Legend, and perpetually High Chaos. Find her astatine BlueSky.