Alo Yoga opens Tmall flagship, eyes China retail push

US athleisure marque Alo Yoga volition motorboat its archetypal online flagship connected Alibaba's Tmall connected 12 August, preceding planned bricks-and-mortar openings successful China.

According to Alibaba-owned South China Morning Post, the country's "athleisure" conception is seeing increasing contention from some caller yoga-focused labels and established home sportswear players chasing the aforesaid lawsuit base.

The determination places Alo among a question of overseas brands entering China's competitory premium activewear space.

It joins different planetary entrants pursuing maturation successful China's user market, 1 of the largest, including US fast-food concatenation Church's Texas Chicken and German retailer Mueller.

Alo confirmed its China introduction successful June arsenic portion of a broader planetary propulsion into a class blending sportswear with mundane clothing.

Established successful 2007, the marque built a pursuing among younger consumers worldwide done a California-inspired aesthetic, with visibility boosted by figures specified arsenic Kendall Jenner and Bella Hadid.

The brand's archetypal Hong Kong store is being developed astatine K11 Musea successful Tsim Sha Tsui, successful a waterfront portion formerly occupied by a British luxury nutrient retailer.

Renovations began successful February, but the store has not yet opened and the institution has not announced a motorboat date.

In different developments successful China's retail sector, US sportswear institution Nike said past period that it would halt large wholesale partners successful China from selling its products online starting successful January, directing income alternatively done its ain branded outlets.

Under the change, astir of Nike's 16 store partners successful China – which collectively tally thousands of Nike outlets – volition retreat from online income wholly and proceed lone done carnal retail.

Additionally, income volition alternatively beryllium redirected to Nike-branded storefronts connected Tmall, JD.com and Douyin, arsenic good arsenic its ain website and app.

Separately, Swedish furnishings retailer IKEA said earlier this twelvemonth that it would unopen 7 stores crossed China.

The institution said the closures were portion of a broader effort to amended ratio crossed its store web and integer operations.

"Alo Yoga opens Tmall flagship, eyes China retail push" was primitively created and published by Retail Insight Network, a GlobalData owned brand.