After a big win in the burger showdown, Burger King eyes taking on McDonald's Egg McMuffin

First 4th burger showdown victor Burger King (QSR) is aiming adjacent astatine archrival McDonald’s (MCD).

This time, it’s getting down Croissan’wich meal sandwiches, which person agelong competed with McDonald’s Egg McMuffin.

“Our meal concern has been consistent, but I deliberation overmuch similar the Whopper, it deserves elevation. And truthful the team is moving connected breakfast,” Burger King US and Canada president Tom Curtis said connected Yahoo Finance’s Opening Bid (video above).

Curtis declined to accidental what was coming specifically, but hinted that eaters volition find retired soon.

“You volition find an elevated acquisition and an elevated croissant successful your future,” Curtis added.

Burger King and its longtime meal sandwiches fertile a distant 5th successful the meal category. The concatenation is down McDonald’s (1), Starbucks (SBUX) (2), Wendy’s (WEN) (3), and Dunkin’ (4). But the meal concern is truthful lucrative, adjacent taking a tiny wound retired of McDonald’s and others could beryllium a quality maker.

The accelerated nutrient meal manufacture has grown into a monolithic economical engine, presently valued astatine astir $42 cardinal successful yearly income successful the US alone. As of aboriginal 2026, meal has go the astir important maturation operator for quick-service restaurants. It represents astir 25% of full manufacture postulation arsenic consumers instrumentality to pre-pandemic commuting patterns and question “value-oriented” greeting options amid persistent nutrient inflation.

BK already has 1 large W connected the scorecard this year.

Restaurant Brands (QSR) said this week its Burger King US concatenation delivered a 5.8% same-store income summation successful the archetypal quarter. The effect outperformed the quick-service edifice manufacture by much than 5 points, Bernstein expert Danilo Gargiulo said.

It besides bested McDonald’s (MCD) — its US concern posted a same-store income summation of 3.9% successful the archetypal 4th today.

“It’s a zero-sum game. It’s not a increasing category,” Curtis said. “But we’ve proven to ourselves that if you bash connection a amended acquisition and a amended halfway product, you tin perfectly grow.”

Brian Sozzi is Yahoo Finance's Executive Editor and a subordinate of Yahoo Finance's editorial enactment team. Follow Sozzi connected X @BrianSozzi, Instagram, and LinkedIn. Tips connected stories? Email [email protected].

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