With plant-based meats ‘politicized,’ Beyond takes the plunge into protein drinks

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Democracy Dies successful Darkness

Beyond Meat was a pioneer among alternate nutrient brands, but its CEO says “culture wars” person stymied business.

May 26, 2026 astatine 6:00 a.m. EDT7 minutes ago

Beyond Meat is entering the macromolecule beverage retail abstraction with its Immerse portion line. (Beyond Meat)

When it debuted successful the aboriginal 2010s, Beyond Meat made a elephantine splash with a caller idea: utilizing exertion to mimic carnal proteins truthful intimately that they wouldn’t conscionable entreaty to vegetarians who had agelong sought retired tempeh burgers and tofu sausages, but to fast-food-eating nutrient lovers, too.


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