Where Will Apple Stock Be in 1 Year?

• Apple has proven the spot of its products implicit the agelong term.

• This coagulated moat has resulted successful net maturation and banal terms performance.

• But Apple underperformed the S&P 500 past year.

• 10 stocks we similar amended than Apple ›

Apple (NASDAQ: AAPL) has proven its quality to merchantability large products that customers instrumentality to twelvemonth aft year. The company's iPhone, Mac, and different devices person helped propel net into the billions. All of this has helped Apple banal people a triumph for investors implicit time, with the shares climbing much than 900% implicit the past decade, for example. So Apple has been a fantastic semipermanent investment.

But, successful caller times, Apple has generated little returns for investors than galore different exertion stocks. This is for a mates of reasons. Apple didn't unreserved to get successful connected the high-growth country of artificial quality (AI) and alternatively took a slower attack than its tech peers. So, investors aiming to stake connected AI didn't needfully flock to Apple. And for portion of past year, investors disquieted that Apple -- with overmuch of its iPhone accumulation successful China -- would look important import tariffs.

Today, though, Apple is progressing with its AI rollout, and tariff concerns person eased. (The U.S. said it would connection exemptions to tech players that invested successful U.S. accumulation -- thing that Apple is doing.)

Considering each of this, wherever volition Apple banal beryllium successful a year? Let's find out.

So, first, let's see the Apple communicative truthful far. As mentioned, the institution built enactment implicit time, and its iPhone stands retired arsenic a flagship merchandise that keeps customers loyal. Apple, neck-and-neck with Samsung implicit the erstwhile 2 years, slipped up successful 2025 to decorativeness the twelvemonth with the top stock of the smartphone market, astatine 20%, according to Counterpoint Research. And the company's 10% maturation successful shipments good surpassed rivals' -- Samsung delivered 5% maturation portion the others came successful with little figures, the probe showed.

This is cardinal due to the fact that it illustrates the spot of Apple's moat, oregon competitory advantage. The company's marque is truthful beardown that fans instrumentality with it, are consenting to hold for updates, and adjacent wage a higher terms than they mightiness for a rival smartphone. Moats are fantastic due to the fact that they whitethorn guarantee gross maturation moving forward.

This marketplace presumption has helped Apple's net steadily climb, and instrumentality connected invested superior (ROIC) besides has advanced.

The summation successful ROIC shows Apple is making astute concern decisions arsenic the institution has gone connected to payment from the currency it's spent connected its business.