UK’s Canned Wine Group makes CEO switch

UK-based Canned Wine Group's co-founder and CCO Ben Franks has been promoted to the relation of main enforcement officer.

He enters the presumption arsenic of 1 March, according to a connection from the canned vino maker.

The determination comes arsenic the radical "takes a caller strategical absorption with a broadening portfolio and a absorption connected accelerating its UK growth".

Set up successful 2019, portion of the company's portfolio includes canned wines which it sells successful the UK and aggregate European markets nether its brands Canned Wine Co. and The Copper Crew, which it bought 3 years ago.

Last year, the concern besides launched 20-litre kegs successful the UK nether The Copper Crew brand.

Franks takes connected the CEO presumption from Simon Rollings, who volition go Canned Wine Group's enforcement chair, to "focus connected semipermanent marketplace strategy, governance, backing and gathering a satellite people board".

Reflecting connected the enactment switch, Rollings said: "As co-founder astatine Canned Wine Group, Ben is uniquely good placed to pb the concern done its adjacent signifier of growth. He brings a wealthiness of contacts from his clip arsenic CEO of Novel Wines and MD of Ben Franks Wine. I’m besides excited to instrumentality connected the enforcement seat relation that volition signifier the semipermanent absorption of our radical and guarantee we stay leaders successful this increasing market.”

The alteration successful CEO, Canned Wine Group said, would assistance to prop up its plans to summation distribution, grow its "premium single-serve" canned wines offering and physique a scope of terms points successful its vino kegs scope "to seizure a wider stock of the on-trade vino market".

Canned Wine Group said it would besides put successful gathering up its UK income "infrastructure" to assistance it "continue class maturation and summation marketplace stock crossed the trade".

Franks said: "I’m determined for Canned Wine Group to present the astir trusted wine-by-the-glass experience. This year, we are excited to innovate with aboriginal formats that rapidly grow our availability, and trim liquid discarded from venues up and down the country. Simon and the squad person laid beardown foundations for america to pb the marketplace and I’m looking guardant to gathering connected them successful our adjacent signifier of growth.”

In 2025, Canned Wine Group achieved £1.7m ($2.3m) successful gross and sold conscionable implicit 1 cardinal cans. Speaking to Just Drinks successful January, Franks said the radical is looking to deed much than £3m successful gross this year, helped by its draught vino kegs offering.

"UK’s Canned Wine Group makes CEO switch" was primitively created and published by Just Drinks, a GlobalData owned brand.