UK restaurants roll out steep discounts to lure cautious diners – report

UK restaurants are turning to crisp discounts and offers to pull customers who are opting to prevention alternatively than walk connected eating out, according to The Financial Times.

The study comes arsenic information from the Office for National Statistics indicates that the outgo of eating astatine a edifice oregon café was much than one-third higher successful December than successful the aforesaid period successful 2019.

Recent promotions from the restaurants see PizzaExpress offering a 2nd main people for £1 and Frankie & Benny’s advertizing a £5 burger.

Côte Brasserie is promoting “two courses for £15” connected what it calls the ‘Happiest Menu’.

Some analysts person labelled specified discounts a “last resort” for a assemblage that has yet to afloat regain momentum aft the pandemic and the cost-of-living squeeze.

Several brands are besides harnessing loyalty schemes and apps to administer offers. ASK Italian is moving a “buy 1 get 1 free” promotion for radical who motion up via its rewards application.

Franco Manca, which operates astir 70 sourdough pizzerias nationwide, has linked discounts to carnal activity. Customers tin assertion “£1 disconnected pizza for each kilometre” recorded successful a “pizza-shaped” way connected fittingness platforms specified arsenic Strava.

The propulsion towards much assertive pricing comes astatine a clip erstwhile profitability is already nether strain.

Increases successful the UK minimum wage and higher nationalist security contributions past twelvemonth person lifted unit costs crossed the industry.

On the taxation side, restaurants were excluded from the concern rates alleviation announced for pubs successful the November Budget.

Trade assemblage UKHospitality estimates that this leaves edifice operators facing an mean 54% summation successful their rates bills implicit the adjacent 3 years.

Despite these headwinds, absorption teams are betting that bold promotions volition thrust footfall.

Notably, casual eating edifice concatenation TGI Fridays closed 16 restaurants crossed the UK precocious aft the operating institution was placed into administration. The determination resulted successful 456 redundancies.

"UK restaurants rotation retired steep discounts to lure cautious diners – report" was primitively created and published by Verdict Food Service, a GlobalData owned brand.

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