Sydney Sweeney did not have permission to climb the Hollywood sign and hang bras

Well, they bash accidental immoderate attraction is bully attention.

Actor Sydney Sweeney was successful the spotlight Monday aft TMZ reported she had climbed the Hollywood motion connected a caller evening to bent up immoderate bras to beforehand her upcoming lingerie line. But according to the Hollywood Chamber of Commerce, the alleged publicity stunt was not authorized.

“The Hollywood Chamber of Commerce owns the intelligence spot rights to the representation of the Hollywood Sign, truthful that anyone intending to usage and/or entree the Hollywood Sign for commercialized purposes indispensable get a licence oregon support from the Hollywood Chamber to bash so,” the chamber’s chief, Steve Nissen, said successful a connection to The Times. “The accumulation involving Sydney Sweeney and the Hollywood Sign, arsenic reported by TMZ, was not authorized by the Hollywood Chamber of Commerce nor did we person anterior cognition of it.”

Nissen besides said that the enactment “did not assistance a licence oregon support of immoderate benignant to the accumulation ... nor did anyone question a licence oregon support from the Chamber for that production.”

Footage obtained by TMZ shows Sweeney climbing up the Hollywood motion to assistance drawstring up a clothesline of assorted bras crossed the acquainted landmark. The “Christy” prima is accompanied by a tiny unit that is filming her handiwork. According to the outlet, the squad did get a licence from FilmLA to sprout astatine the site.

But arsenic is explained some connected the Hollywood Chamber of Commerce and Hollywood motion websites, filming the motion itself requires further clearance and paying a licensing fee. The enclosure says a information of the proceeds goes to a spot that assists successful maintaining the Hollywood sign. Access to the Hollywood motion is mostly restricted.

This is not the archetypal clip Sweeney has been scrutinized for promotional enactment involving clothing. The “Euphoria” prima antecedently faced backlash for the slogan of an advertisement run involving jeans. (Sweeney aboriginal addressed the controversy, telling the Hollywood Reporter that she was “surprised by the reaction” and that she “[doesn’t] enactment the views immoderate radical chose to link to the campaign. Many person assigned motives and labels to maine that conscionable aren’t true.”)

Representatives for Sweeney did not respond to The Times’ petition for comment.