SOLUM and Competera expand AI pricing–ESL integration in Europe

Samsung-owned retail exertion supplier SOLUM and US pricing bundle institution Competera person expanded their concern crossed European retail networks.

The expanded statement integrates Competera’s AI-driven pricing level with SOLUM’s Newton physics support statement (ESL) system,

It allows retailers to synchronise terms optimisation decisions with shelf-edge updates.

According to the companies, the combined setup enables instrumentality learning–derived pricing recommendations to beryllium implemented automatically successful stores via API connections to SOLUM’s Newton infrastructure and its low-latency Newton Protocol.

Through the integration, these recommendations tin beryllium executed straight connected ESLs astir successful “real-time”, connecting pricing analytics with in-store display.

The Newton Protocol is SOLUM’s proprietary wireless connection exertion underpinning its Newton ESL.

Competera CEO and co-founder Alex Halkin said: “Enterprise retailers are looking to harvester precocious pricing quality with reliable in-store execution. Expanding our collaboration with SOLUM allows america to widen AI-driven pricing into the carnal store environment, ensuring strategies are implemented consistently and astatine standard crossed European retail networks.”

The companies volition proceed collaborating with retailers to refine implementation models and expedite AI-enabled pricing adoption crossed Europe, the property connection said.

SOLUM Europe CEO Daniel Lee said: “A connected retail ecosystem requires much than precocious analytics. It depends connected the infrastructure that tin execute astatine scale.

“The alignment of Competera’s AI-driven pricing solutions with our Newton ESL level strengthens the commercialized instauration needed to deploy intelligent pricing strategies seamlessly and astatine endeavor level.”

In a abstracted development, SOLUM precocious extended its concern with Finnish retail infrastructure supplier EWQ to accelerate the deployment of integrated in-store integer connection systems.

That collaboration combined ESLs, large-format e-paper displays and integer signage wrong a unified retail platform.

"SOLUM and Competera grow AI pricing–ESL integration successful Europe" was primitively created and published by Retail Insight Network, a GlobalData owned brand.

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