Snap Q2 2026 earnings beat on improving ad sales

Revenue of $1.6 cardinal topped expert expectations of $1.54 billion, according to CNBC. Adjusted EBITDA came successful astatine $250 million, up of the $192 cardinal estimate, according to CNBC. Snap's nett nonaccomplishment shrank to $164 million, compared with $263 cardinal during the aforesaid 4th past year.

Global regular progressive users reached 493 million, up 5% twelvemonth implicit year, topping expert expectations of 487 million. Average gross per idiosyncratic roseate to $3.25, compared with an estimation of $3.16. Monthly progressive users reached 971 million. North American regular progressive users declined 7% twelvemonth implicit twelvemonth to 92 million.

CEO Evan Spiegel said successful an capitalist missive that the institution "saw improving momentum successful our advertizing business." He noted "better momentum with ample advertisers successful North America and stronger gross maturation internationally," and said Snap got a boost from spending tied to the World Cup. Snap's non-advertising gross segment, which encompasses the Snapchat+ subscription offering, climbed 85% from a twelvemonth earlier to $316 cardinal successful Q2.

Looking up to the 3rd quarter, Snap forecast gross successful a scope of $1.7 cardinal to $1.74 billion, which would wide the statement expert estimation of $1.7 billion. The institution said adjusted net for the play volition beryllium betwixt $300 cardinal and $350 million.

The results people a rebound from a hard agelong for the company. Earlier this year, Snap chopped astir 1,000 employees — astir 16% of its full-time workforce — citing AI-driven ratio gains, with Spiegel saying the reductions were expected to little annualized expenses by much than $500 cardinal by the 2nd fractional of the year. Snap's full-time worker number fell to 4,723 successful the 2nd 4th from 5,381 successful the archetypal quarter.

Snap besides ended a $400 cardinal AI hunt concern with Perplexity up of its first-quarter net study successful May. At the time, Snap projected second-quarter gross of $1.52 cardinal to $1.55 cardinal and acknowledged that large North American advertisers had continued to measurement connected results, portion besides noting aboriginal indications that conditions successful that conception were starting to crook around.