Slate's Gray $25,000 Truck Just Got a Crayola Makeover

Slate Auto, the Bezos-backed carmaker gathering America's cheapest electrical truck, is teaming up with Crayola connected 5 conveyance wraps. It is seemingly the crayon company's first-ever automotive partnership, yet it neatly fits Slate's basal pitch: a gray, unpainted motortruck designed from the commencement to beryllium wrapped alternatively than sprayed to support costs down.

The 5 searingly agleam colored wraps—Cerulean, Fern, Jersey Tomato, Razzmatazz, and Dandelion—are pulled from Crayola's existing crayon lineup, meaning that, yes, prospective owners volition person to spec that they privation a hot-pink Razzmatazz Slate (WIRED's pick).

Each comes arsenic a starter battalion with decals, implicit with a color-coordinated key-fob headdress and a clip-on dashboard accessory Slate calls a “Slatelet.” The packs volition merchantability done Slate's ain online marketplace, alongside the much than 200 different accessories the institution already offers.

The basal “blank” Slate motortruck starts astatine $24,950, a terms that has already made it the cheapest caller motortruck connected the US market. The EV ships with a azygous grey composite body, nary touchscreen, and manual windows, each successful work of hitting that debased terms point.

Wraps for the Slate person been portion of the program from time one, with modular wrapper kits successful implicit 100 hues starting astatine $500, and the institution has said nonrecreational installation runs astir the same. However, portion this peculiar colorful makeover mightiness evoke puerility memories, the terms of the Crayola starter packs is surely not pouch money. A Dandelion oregon Jersey Tomato translation volition acceptable owners backmost $1,550—three times the outgo of a modular Slate wrap—a meaningful leap considering the brand's “affordable customization” pitch.