Slack has landed a starring role at Salesforce

When Slack was acquired by Salesforce successful July 2021 for astir $28bn, the astute wealth said that Slack would descent into obscurity. After all, Slack was a second-tier subordinate successful the squad collaboration abstraction portion Salesforce was a premier supplier of CRM exertion and a skipper of the manufacture astatine large. Surely, Slack would beryllium stripped of its marque sanction and its exertion capabilities absorbed into Salesforce’s monolithic stockpile. Well, rather the other happened - Slack has been granted a caller and amended beingness by its parent.

Slack is progressively becoming embedded into Salesforce’s broader merchandise fabric, simultaneously being positioned arsenic the beforehand extremity for Salesforce’s AI ecosystem and evolving arsenic the default collaboration interface for the Salesforce platform.

The poster kid for Slack’s AI power connected the Salesforce level is Agentforce, which allows users to physique specialised, task-specific AI agents that run straight successful Slack, handling everything from elemental enactment queries to executing analyzable processes. The agents person entree to institution and lawsuit information stored successful Salesforce and are integrated with messages, files, and workflows residing wrong Slack. As a result, the agents supply responses that are highly tailored to the user’s enactment environment.

At the centre of Slack becoming the awesome for collaboration capabilities connected the Salesforce level is simply a broad update that created a unified abstraction successful which teams tin collaborate and enactment without leaving the travel of work. At the bosom of the update is simply a benignant of Slack transmission labelled ‘Salesforce Channels’. Salesforce Channels bespeak Salesforce’s broader strategy to consolidate applications, workflows, AI agents, and information into a azygous environment. Salesforce Channels link straight with Salesforce records specified arsenic accounts, opportunities, and customized objects. Salesforce Channels are bi-directional, being accessible from either Slack oregon Salesforce with nary nonaccomplishment of context.

Slack has travel a agelong mode small by small since Salesforce purchased it, but it is not yet clip to see it successful a treatment with competitors specified arsenic Cisco, Microsoft, and Zoom. Rival organisations person kept engaged accumulating AI-driven features crossed their platforms, not lone for squad collaboration but for interaction centre, arsenic good and person generated important marque equity successful the process. However, arsenic a cardinal interface into the Salesforce platform, a foundational instrumentality for firm America, Slack merits keeping a adjacent oculus on.

"Slack has landed a starring relation astatine Salesforce" was primitively created and published by Verdict, a GlobalData owned brand.