Rick Munarriz, The Motley Fool
Tue, July 28, 2026 astatine 6:32 AM CDT 4 min read
We're heavy into net season, and 1 of the biggest stocks connected the satellite is reporting connected Thursday. Apple (NASDAQ: AAPL) volition study its fiscal third-quarter results soon aft the marketplace closes, with its net telephone to travel an hr later.
Stocks thin to determination connected net news, and Apple is nary exception. But that doesn't mean you should bargain up of Apple's telltale fiscal update. A batch tin inactive spell wrong, and if you're investing for the agelong haul, an impulsive short-term determination isn't necessary. However, if you were readying to prime up a portion of the people enactment of Cupertino this week, deciding whether to bargain earlier oregon aft Thursday afternoon's study is beauteous important. Let's spell implicit the bull and carnivore lawsuit to spot if you mightiness privation to go an Apple capitalist -- oregon summation your vulnerability -- earlier the marketplace closes connected July 30.
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The lawsuit to bargain
Momentum is connected Apple's side. Revenue maturation is accelerating for the 3rd fiscal twelvemonth successful a row. The 17% top-line leap it posted successful its latest 4th is its strongest summation since the fiscal 4th fourth of 2021. Diluted net per stock roseate adjacent faster, climbing 22% for the three-month play ending successful precocious March.
Apple delivered double-digit maturation crossed each its geographic territories. Its high-margin services gross scored a caller high. The iPhone 17 enactment continues to merchantability well, and the motorboat of the entry-level MacBook Neo has been good received without undercutting the aspirational quality of the Apple brand.
Analysts spot a akin script playing retired for this week's large reveal. They are targeting 16% gross maturation and a 20% bump successful the bottommost line. That could beryllium better, and it astir apt volition beryllium amended connected the bottommost line. Apple has landed 3% to 10% supra Wall Street nett targets successful each 4th implicit the past year.
Apple banal deed a caller all-time precocious connected Monday and has soared 58% implicit the past year. Yet contempt the rising stock price, Apple's committee authorized an further $100 cardinal successful buybacks earlier this year. It believes the upside remains. Betting connected winners is simply a dependable strategy, but it's not perfect.
The lawsuit to not bargain
I've owned Apple agelong capable for it to beryllium a 14-bagger successful my portfolio, but I'm not a purchaser this week. I'm impressed by Apple's quality to station a astir five-year precocious successful gross maturation successful this clime of inflationary fears, geopolitical concerns, and tariff-wielding.

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