Seres partners Abu Dhabi Motors unit to launch AITO EVs in UAE

Chinese automaker Seres’ electrical conveyance marque AITO has signed a practice statement with Performance Plus Motors, a subsidiary of Abu Dhabi Motors (ADM).

The caller organisation concern volition alteration AITO to motorboat its operations successful the UAE.

Under the deal, Performance Plus Motors volition oversee sales, transportation and after-sales operations for AITO vehicles successful the UAE, alongside plans to acceptable up marque acquisition and work centres.

ADM volition supply further section support, including selling activities, marque communications, collaboration connected lawsuit services, marketplace quality and shared resources.

SERES AUTO Overseas BU president Jason Wang said: “Our collaboration with ADM is an important milestone successful AITO’s globalization strategy and marks a caller starting constituent for associated exploration of the luxury NEV marketplace successful the Middle East.

“ADM’s extended acquisition and resources successful the section luxury automotive marketplace volition supply beardown enactment for AITO’s section operations.”

Seres said the statement follows the completion of section hardware and bundle modifications arsenic good arsenic regulatory approvals for AITO vehicles successful the country.

Its flagship AITO 9 exemplary has already begun idiosyncratic trial drives successful the UAE, with vehicles arriving astatine Dubai larboard up of the authoritative launch.

ADM’s existing facilities and logistics web are expected to underpin conveyance deliveries and longer-term operations.

The automaker added that AITO has exceeded 1 cardinal units successful cumulative accumulation implicit 46 months, portion the AITO 9 has led China’s RMB 500,000-plus conveyance conception for 21 consecutive months.

According to Seres, the UAE rollout is portion of AITO’s wider Middle East strategy, with plans to grow into neighbouring markets and turn its planetary footprint successful the luxury intelligent caller vigor conveyance segment.

ADM CEO Syed Faiz Karim added: “We volition leverage our channels, resources, and operational advantages to afloat enactment AITO’s semipermanent improvement successful the UAE market, research caller opportunities successful the luxury NEV segment, and continuously present much innovative and luxurious mobility experiences.”

"Seres partners Abu Dhabi Motors portion to motorboat AITO EVs successful UAE" was primitively created and published by Just Auto, a GlobalData owned brand.

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