Rivian’s Future Rides on April’s R2 Launch

5 hours ago 6

Rich Duprey

Tue, March 10, 2026 astatine 11:09 AM CDT 5 min read

Rivian Automotive (NASDAQ:RIVN) is acceptable to statesman lawsuit deliveries of its caller R2 electrical conveyance successful April, according to showroom reps, marking a pivotal infinitesimal for the EV maker. The compact SUV represents Rivian’s propulsion into much affordable territory aft years of focusing connected premium R1 models. The company’s aboriginal hinges connected whether the R2 tin marque rubber conscionable the pavement -- translating hype into real-world income and accumulation ramp-up. If the R2 fails to link with mainstream car buyers, Rivian’s banal could rapidly tally into the ditch amid ongoing losses and currency burn.

Yet 1 salient expert sees the roadworthy wide unfastened for Rivian. TD Cowen’s Itay Michaeli believes important income uptake for the R2 volition acold transcend what Wall Street is presently modeling, perchance unlocking profitability and sending shares higher.

In a caller probe enactment released this morning, TD Cowen upgraded Rivian from Hold to Buy and lifted its terms people to $20 per share. The move, which helped propulsion its shares up arsenic overmuch arsenic 5% successful greeting trading, reflects Michaeli’s elaborate bottom-up investigation of R2 demand.

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He forecasts full-scale U.S. request for the exemplary successful the scope of 212,000 to 335,000 units annually erstwhile accumulation hits stride. That scope sits good supra statement estimates and could thrust meaningful upside to 2027 gross and EBITDA forecasts. Michaeli narrowed his projected 2027 EBITDA nonaccomplishment and applied a higher terminal aggregate of 17x (versus 14.5x previously), citing improved visibility into Rivian’s measurement trajectory.

Central to his bullish thesis is the content that U.S. EV sentiment has bottomed. Michaeli expects the adjacent meaningful limb of request maturation to get successful 2027-2028, fueled by 2 cardinal catalysts: the wide instauration of next-generation EV models and the wide deployment of idiosyncratic autonomous vehicles wrong the adjacent 18 months. He argues arsenic pricing continues to diminution crossed the industry, affordability barriers volition easiness and spur an uptick successful adoption.

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