P.F. Chang’s Promotes Patrick Benson to Director of Marketing Communications

P.F. Chang's announced the promotion of Patrick Benson to Director of Marketing Communications, a recently established enactment relation that marks the motorboat of the brand's dedicated Marketing Communications function.

The assignment reflects P.F. Chang's continued concern successful gathering a modern, integrated selling enactment pursuing 1 of the brand's astir palmy years of taste and commercialized momentum. Over the past year, P.F. Chang's has delivered a bid of high-impact campaigns that blended culinary innovation with entertainment, creator partnerships, and earned media, moving with much than 100 creators, generating much than 200 cardinal video views and $11 cardinal successful earned media value, portion helping thrust 1 of the brand's strongest income years to date.

In his caller role, Benson volition pb the recently established Marketing Communications department, overseeing nationalist relations, firm communications, influencer strategy, and societal media. He volition beryllium liable for processing integrated communications strategies that fortify P.F. Chang's reputation, enactment concern objectives, and further presumption the marque astatine the halfway of culture.

"Patrick has been instrumental successful helping germinate however P.F. Chang's shows up successful civilization and connects with today's guests," said Holly Smith, Chief Marketing Officer of P.F. Chang's. "As our selling enactment continues to grow, establishing a dedicated Marketing Communications relation is simply a earthy adjacent step. Patrick's quality to seamlessly link social, influencer, nationalist relations, and marque storytelling has elevated each run he's touched, making him the perfect person to physique this relation and assistance signifier the adjacent section of our brand."

The caller section formalizes an integrated communications attack that has powered galore of the brand's caller successes. Over the past year, P.F. Chang's has delivered standout campaigns including Lunar New Year, Valentine's Day, Mother's Day, and Summer successful Tokyo, featuring partnerships with endowment from immoderate of the biggest screens successful entertainment, driving wide media coverage, millions of video views, grounds impermanent engagement and beardown income performance.

Since joining P.F. Chang's, Benson has led the brand's societal media, influencer marketing, paid societal and assemblage engagement strategies, helping alteration its integer beingness done creator-first storytelling and culturally applicable campaigns. Under his leadership, P.F. Chang's has generated much than 200 cardinal video views done influencer content, portion producing millions successful earned media worth and establishing the marque arsenic a person successful culture-driven edifice marketing.