By Deepa Seetharaman
Thu, February 5, 2026 astatine 8:00 AM CST 1 min read
By Deepa Seetharaman
SAN FRANCISCO, Feb 5 - Your adjacent coworker mightiness beryllium generated by AI.
The level is portion of a broader effort by OpenAI to prehend the endeavor marketplace from its rivals - notably the AI startup Anthropic, which draws the bulk of its gross from companies. Last year, OpenAI CEO Sam Altman said endeavor maturation would beryllium a "huge focus" for his company.
The endeavor marketplace is conscionable 1 of many places wherever OpenAI and Anthropic are going head-to-head. Both companies are preparing to spell public, a process that volition pit them against each different for investor attention.
The 2 companies volition besides beryllium moving rival ads during the Super Bowl. Anthropic's advertisement appears to beryllium a thinly veiled jab astatine OpenAI's determination to bring ads to ChatGPT, a critique that ruffled feathers astatine OpenAI connected Wednesday. In a station connected X, Altman described Anthropic's advertisement arsenic comic but "clearly dishonest."
OpenAI executives said Frontier is meant to enactment with a company's preexisting infrastructure arsenic good arsenic AI agents built by 3rd parties.
That attack means that companies mightiness follow OpenAI's endeavor tools faster than is different possible, said Fidji Simo, who oversees OpenAI's merchandise and concern teams arsenic the startup's CEO of applications.
"This is america saying we're going to physique an quality furniture that's going to assistance each endeavor crook connected agents successful a much easier way," she said.
(Reporting by Deepa Seetharaman successful San Francisco; Editing by Thomas Derpinghaus)

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