OpenAI unveils AI agent service as part of push to attract businesses

3 weeks ago 16

By Deepa Seetharaman

Thu, February 5, 2026 astatine 8:00 AM CST 1 min read

By Deepa Seetharaman

SAN FRANCISCO, Feb 5 - Your adjacent coworker mightiness beryllium generated by AI.

OpenAI connected Thursday said it is ​launching a service, called Frontier, for companies to physique and ‌manage alleged artificial-intelligence agents, oregon AI tools that tin implicit circumstantial tasks, similar fixing ‌a bundle bug.

The level is portion of a broader effort by OpenAI to prehend the endeavor marketplace from its rivals - notably the AI startup Anthropic, which draws the bulk of its gross from companies. Last ⁠year, OpenAI CEO Sam ‌Altman said endeavor maturation would beryllium a "huge focus" for his company.

The endeavor marketplace is conscionable 1 of ‍many places wherever OpenAI and Anthropic are going head-to-head. Both companies are preparing to spell public, a process that volition pit them against each different for ​investor attention.

The 2 companies volition besides beryllium moving rival ads ‌during the Super Bowl. Anthropic's advertisement appears to beryllium a thinly veiled jab astatine OpenAI's determination to bring ads to ChatGPT, a critique that ruffled feathers astatine OpenAI connected Wednesday. In a station connected X, Altman described Anthropic's advertisement arsenic comic but "clearly dishonest."

OpenAI executives said ⁠Frontier is meant to enactment with ​a company's preexisting infrastructure arsenic good arsenic ​AI agents built by 3rd parties.

That attack means that companies mightiness follow OpenAI's endeavor tools faster than is different possible, ‍said Fidji Simo, ⁠who oversees OpenAI's merchandise and concern teams arsenic the startup's CEO of applications.

"This is america saying we're going to physique ⁠an quality furniture that's going to assistance each endeavor crook connected agents successful a ‌much easier way," she said.

(Reporting by Deepa Seetharaman successful ‌San Francisco; Editing by Thomas Derpinghaus)


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