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Sat, August 8, 2026 astatine 5:03 PM CDT 6 min read
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USA Today's Digital Revival Is Gaining Steam, But With Plenty of Risk
New York Times (NYSE:NYT) reported second-quarter gross maturation crossed subscriptions, advertizing and affiliate licensing, portion executives highlighted investments successful video, merchandise improvement and journalism arsenic cardinal to the company's semipermanent strategy.
Chief Executive Officer Meredith Kopit Levien said the institution added 280,000 nett caller integer subscribers during the quarter, bringing its full subscriber basal to 13.4 million. Digital subscription gross roseate 16%, supported by merchandise enlargement crossed news, sports, cooking and games.
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"Q2 was a large 4th for The Times," Kopit Levien said, pointing to assemblage engagement with its journalism and manner offerings. The institution remains connected way toward its adjacent subscriber milestone of 15 million, she said.
Revenue and Profit Growth
Chief Financial Officer Will Bardeen said consolidated gross accrued 11% from the prior-year period, portion adjusted operating profit, oregon AOP, accrued 16% to astir $155 million. Adjusted diluted net per stock roseate 19% twelvemonth implicit twelvemonth to $0.69.
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Digital-only subscription gross accrued 16.4% to $408 million.
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Total subscription gross roseate 11.7% to astir $538 million.
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Total advertizing gross accrued 11.3% to $149 million.
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Digital advertizing gross climbed 20.7% to $114 million.
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Affiliate, licensing and different gross accrued astir 7% to $75.5 million.
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Bardeen said digital-only subscribers were up 13.3% twelvemonth implicit twelvemonth astatine the extremity of the quarter, portion digital-only mean gross per idiosyncratic accrued 3.1%. He attributed the ARPU maturation to respective factors, including the payment of a integer bundle terms summation implemented successful the archetypal 4th for a cohort of tenured subscribers, arsenic good arsenic retention and pricing show arsenic subscribers moved disconnected promotional offers.
First-half escaped currency travel was astir $266 million. The institution returned astir $160 cardinal to shareholders during the period, including astir $92 cardinal successful stock repurchases and $68 cardinal successful dividends. Bardeen said escaped currency travel besides benefited from seasonal working-capital timing and a tax-related payment of astir $60 cardinal successful 2026, astir of which is not expected to recur aft this fiscal year.

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