McDonald's Tests High Protein Menu As GLP-1 Weight-Loss Drug Users Surge

McDonald’s Corporation (NYSE:MCD) is adapting its paper arsenic a increasing fig of Americans connected GLP-1 weight-loss drugs, specified arsenic Ozempic and Wegovy, change information sizes, snacking habits, and beverage choices.

During a Wednesday net call, CEO Chris Kempczinski said McDonald's is investigating paper items to entreaty to customers taking GLP-1 medications.

"As adoption grows, we cognize that consumers’ behaviour changes," Kempczinski said.

He noted these customers thin to favour protein-rich meals.

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Vice President Jill McDonald highlighted high-protein options already connected the menu, including Snack Wraps, Sausage Biscuit sandwiches, and McCrispy Strips.

"We're besides seeing changes astir possibly little snacking, changes successful immoderate of the beverages that they drink, little sugary drinks," Kempczinski added.

Jill McDonald confirmed the institution has longer-term plans to service this lawsuit segment, but did not supply further details.

GLP-1 cause adoption successful the U.S. has been rising steadily, with an estimated 10% of the colonisation utilizing these medications, which suppress appetite and trim nutrient intake.

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The inclination is prompting companies crossed the nutrient manufacture to adjust.

Conagra Brands and General Mills are offering smaller information options labeled "GLP-1 friendly," portion Shake Shack introduced its "Good Fit Menu" featuring high-protein and lettuce-wrapped burger options.

Earlier this week, McDonald’s reported beardown fourth-quarter 2025 results, beating expert expectations with gross of $6.83 cardinal and net per stock of $3.05.

The company's $5 repast woody helped boost U.S. same-store income by 9%, appealing to budget-conscious consumers amid rising market costs.

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Last year, McDonald's banal climbed astir 5% successful a month, fueled by the $5 repast deal, which boosted U.S. same-store income by 9% arsenic consumers sought affordable options amid rising market costs.