‘Massive Upgrade Cycle’ Coming – Ignore Memory Costs Panic and Buy Apple (AAPL)?

2 weeks ago 17

Fahad Saleem

Mon, August 10, 2026 astatine 10:22 AM CDT 3 min read

Apple (NASDAQ:AAPL) shares are successful the reddish contiguous amid reports that rising representation costs could effect successful higher prices for the iPhone 18, portion a Jefferies study indicated disappointing prospects for an all-glass iPhone. However, Gene Munster, managing spouse astatine Deepwater Asset Management, said successful a caller programme connected CNBC that helium inactive feels bully astir Apple and remains bullish connected the stock.

Munster believes a imaginable summation successful iPhone prices could really assistance boost Apple's gross growth, with constricted interaction connected demand. At the halfway of his statement is his anticipation of a beardown upgrade rhythm for Apple's iPhone business, which helium believes could thrust higher income implicit the adjacent respective quarters. He besides sees a broader user hardware upgrade rhythm driven by personalized AI opening astir 2027, which helium believes could make different large maturation accidental for Apple.

"There's going to beryllium a monolithic upgrade rhythm astir user hardware," Munster said. "That's astir apt going to commencement 27 mid to precocious 27 and astir apt spell for a fewer years. And that's based connected personalized AI. That's going to bash inference connected instrumentality that's going to payment Apple, that's going to payment different hardware makers. And truthful erstwhile you enactment this together, I deliberation shares are undervalued. And I deliberation we're going to spot a beardown adjacent 12 months."

Not each is bully for Apple. The banal trades astatine astir 35x guardant net portion maturation is decelerating. Revenue maturation is expected to autumn backmost to azygous digits successful FY27 erstwhile the existent upgrade rhythm matures. Q4 guidance already shows the slowdown starting, with gross maturation of 9% to 11% versus 16% successful Q3. That makes Apple the slowest grower successful the Magnificent Seven extracurricular Tesla, yet it trades astatine the highest multiple. Meta grows implicit 20% astatine astir 19x guardant earnings. Alphabet trades astatine 18x. Amazon astatine 23x. Microsoft astatine 25x. Apple is astatine 35x.

Apple is losing the AI contention and outsourcing its mode done it. The caller Siri runs connected Google's Gemini model. Apple reportedly pays astir $1 cardinal a twelvemonth for it. Microsoft, Alphabet, and Amazon person ways to monetize their unreality platforms. Apple is renting quality from a nonstop rival and has nary wide mode to marque wealth disconnected it.

Photo by AlphaTradeZone

Apple's reliance connected iPhone gross remains its biggest anemic point. The iPhone inactive brings successful adjacent to fractional of each sales. The remainder of the hardware lineup isn't showing beardown growth.  Mac makes up 9.5% of income and has grown conscionable 3.3% a twelvemonth implicit 5 years, with astir nary maturation successful the past 12 months. iPad is 5.5% of income and inactive sells little than it did earlier COVID. Wearables, home, and accessories relationship for conscionable implicit 7% of income and are up lone 2% this year, aft a archetypal 4th that fell 2.2%. So if iPhone request slows, nary different hardware class is large capable oregon increasing accelerated capable to screen the gap.

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