Live Videos May Be the Biggest Factor in an eBay Stock 2026 Rally

• eBay Live is already boosting sales, and it could support radical connected the tract overmuch longer.

• Online ads are a large catalyst for eBay that whitethorn get an other assistance from eBay Live.

• If live-streaming and online ads proceed to grow, EBAY banal whitethorn merit a higher valuation.

• 10 stocks we similar amended than eBay ›

eBay (NASDAQ: EBAY) banal has rallied by much than 30% this year, with trading paper games and collectibles driving growth. Those catalysts stay intact, positioning eBay banal to outperform the S&P 500 erstwhile again successful 2026.

However, the astir breathtaking improvement whitethorn beryllium eBay's pivot to livestreaming. The e-commerce level has precocious enabled unrecorded video, akin to YouTube and TikTok. eBay Live is much geared toward merchandise reviews and tutorials than the wide topics recovered connected societal networks, but it could go a important maturation opportunity.

eBay's companywide gross merchandise worth (GMV) accrued by 10.1% year-over-year and reached $20.1 cardinal successful the 3rd quarter. This indicates that much radical are buying connected eBay much frequently, and a 9% gross boost demonstrates the interaction of accrued GMV.

While the full concern is performing well, eBay Live presents the biggest accidental for shareholders astatine present. The GMV tally complaint for this conception much than quintupled successful the 3rd 4th arsenic much creators crook to livestreaming to boost merchandise sales.

eBay Live could pb to much engaging merchandise presentations, yet expanding wide revenue. However, these further videos whitethorn besides support radical connected eBay longer. Typically, keeping radical connected an e-commerce tract for a longer play increases the likelihood that they volition marque a purchase. Some customers whitethorn binge videos connected eBay, likewise to however they often ticker YouTube and TikTok clips.

eBay is inactive successful the aboriginal stages of livestreaming, but it presents a important semipermanent accidental for the maturation stock.

eBay Live isn't conscionable large for sellers, but keeping radical connected the tract longer could beryllium a monolithic tailwind for eBay's advertizing segment. Online ads person go a important contributor to wide gross and profits. The institution generated $525 cardinal successful Q3 from its advertisement network, representing a 21% year-over-year increase.

The eBay Live propulsion could unfastened up much opportunities for advertisement revenue, specified arsenic skippable five-second video ads and banner ads beneath the video. eBay ads besides travel with precocious margins, which could boost the company's wide profits.