Lions star files lawsuit claiming NCAA, conferences unlawfully profited from his likeness

Jameson Williams whitethorn person signed an $83 cardinal woody earlier this past season, but he's aiming for more.

The Detroit Lions wide receiver is reportedly suing the NCAA, Big Ten and SEC, claiming they person utilized his name, representation and likeness without compensating him for it.

Before being the 12th prime of the 2022 NFL Draft, Williams starred astatine Alabama wherever helium changeable up draught boards. He had been with Ohio State anterior to playing for the Crimson Tide.

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Detroit Lions wide receiver Jameson Williams reacts aft scoring a touchdown during the archetypal fractional of an NFL crippled against the Philadelphia Eagles successful Philadelphia connected Nov. 16, 2025. (Matt Rourke/AP)

"To date, Williams has received nary just compensation from Defendants for the afloat commercialized worth of his name, image, and likeness. Defendants continuously financially payment from Jameson Williams’ name, representation and likeness rights, portion besides doing truthful without providing him with conscionable compensation," the suit says, according to The California Post.

Williams besides reportedly wants the net helium "would person received" from societal media, arsenic good arsenic immoderate of "the crippled telecast radical licensing revenue."

Alabama's Jameson Williams is stopped during the archetypal fractional of the College Football Playoff title crippled against Georgia successful Indianapolis connected Jan. 10, 2022. (Paul Sancya/AP)

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Williams was drafted into the NFL conscionable months aft assemblage athletes were yet capable to person NIL money. However, helium is claiming that the parties engaged successful anti-competitive collusion, predatory pricing, monopolistic practices and deceptive branding successful usurpation of the Cartwright Act, Unfair Practices Act, Sherman Antitrust Act and Lanham Act.

"Plaintiff received little — zero — than helium different would person received for the usage of his name, image, and likeness successful a competitory marketplace, and was frankincense damaged, and seeks to retrieve those damages," Williams’ suit reportedly says.

Williams' NFL vocation did not get disconnected to the astir convenient of starts, arsenic his torn ACL successful the 2022 nationalist title wounded his draught banal slightly. After returning from the wounded astatine the extremity of his rookie season, helium was past suspended successful 2023 for gambling violations.

Alabama wide receiver Jameson Williams runs down the sideline connected a agelong walk reception against New Mexico State during the archetypal fractional of an NCAA assemblage shot crippled successful Tuscaloosa, Alabama, connected Nov. 13, 2021. (Vasha Hunt/AP)

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Since then, however, helium has proven to beryllium 1 of the game's champion playmakers, signaling 123 catches for 2,118 yards and 15 full touchdowns implicit the past 2 seasons.

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