Lane Bryant partners with Rithum to launch US dropshipping programme

US speciality retailer Lane Bryant has partnered with commerce solutions supplier Rithum to present a caller dropshipping programme for its US e-commerce operations.

Under the partnership, Lane Bryant volition articulation Rithum’s Commerce Solutions network, allowing the US-based marque partners to list, merchantability and fulfil products straight done Lane Bryant’s website.

Lane Bryant footwear/accessories and dropship improvement AVP Steve Davis said: “Retailers contiguous request flexibility to trial and grow assortments without taking connected inventory risk. Our concern with Rithum allows america to fortify our e-commerce ecosystem portion giving our customers broader entree to products they love.”

The inaugural is aimed astatine broadening the retailer’s online assortment portion strengthening its third-party (3P) marketplace capabilities.

The programme volition beryllium supported by Rithum’s full-stack commerce infrastructure, which covers merchandise onboarding, operational compliance and show visibility for participating retailers and suppliers.

According to Rithum, the level enables brands to link with Lane Bryant’s e-commerce systems without the request to physique idiosyncratic method integrations oregon negociate manual processes.

Rithum's retailers part president Blaine Nielsen added: “Retailers similar Lane Bryant are redefining what agility looks similar successful today’s commerce landscape. With Rithum, they’re gathering a instauration that offers faster assortment expansion, deeper marque collaboration, and ultimately, a amended lawsuit experience.”

Lane Bryant focuses connected women’s apparel portion its Cacique intimates marque offers products specified arsenic sleepwear, loungewear and swimwear.

The retailer operates astir 400 stores crossed the US.

Previously known arsenic CommerceHub and ChannelAdvisor, Rithum provides commerce bundle that supports merchandise listing, bid fulfilment and show optimisation.

Its lawsuit basal includes planetary retailers and brands specified arsenic Adidas, Best Buy, B&Q, The Home Depot and Zalando.

The institution has teams based crossed the US, the UK, Ireland, Spain and Australia.

"Lane Bryant partners with Rithum to motorboat US dropshipping programme" was primitively created and published by Retail Insight Network, a GlobalData owned brand.

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