Kale Foods buys plant-based brand Färsodlarna

Kale Foods has acquired Swedish plant-based marque Färsodlarna from concern institution Novax.

Financial presumption of the deal, which besides includes the brand's retail business, were not disclosed.

In a connection contiguous (29 May), Kale Foods described the acquisition arsenic “a strategical measurement guardant to consolidate the Nordic marketplace for sustainable, plant-based food”.

The institution said it would statesman integrating Färsodlarna’s income and retail operations into its organisation “straight away”.

Conny Swahn, CEO of Kale Foods, said the transaction was "a nonstop continuation of our outlined M&A strategy”.

He added: “By adding Färsodlarna to the Kale Foods family, we not lone broaden our retail offering, but we besides make wide synergies successful distribution, marketing, and sales.”

Färsodlarna has established a beingness successful Swedish market retail with frozen nutrient alternatives made from Swedish-grown legumes and rapeseed.

Its scope includes veggie meatballs, burgers and formable mince products, marketed arsenic additive-free and clean-label.

Kale Foods said Färsodlarna volition beryllium integrated into its existing portfolio of sustainable brands.

Swahn said the institution sees “enormous potential” successful expanding the brand.

He besides told Just Food: "Through the acquisition, our ambition is to proceed processing the plant-based category, and by adding the marque to Kale Foods' portfolio, we simultaneously make synergies successful sales, marketing, and distribution."

"This is simply a strategically important woody to thrust and make the full class of plant-based products wrong Swedish market retail. It is afloat successful enactment with our semipermanent strategy to physique a starring level for premium plant-based brands done targeted acquisitions," Swahn added.

Oddgeir Hole, CEO of AB Svenska Färsodlarna, said successful the statement: “We are incredibly arrogant of the travel we person made with Färsodlarna and however we person managed to enactment Swedish-grown proteins connected the map.

“As it is present clip for the adjacent chapter, Kale Foods is the cleanable purchaser to negociate and further make Färsodlarna. They person the close infrastructure, passion, and ecosystem required to instrumentality the marque to the adjacent level.”

Kale Foods is portion of Kale United, which was founded successful 2018 and invests successful agrifoodtech companies focused connected animal-free worth chains.

Among Kale United’s largest alternate nutrient holdings extracurricular Kale Foods are US alt-meat institution Livekindly and Spanish alt-meat institution Heura Foods.

Heura Foods said this period it had achieved EBITDA profitability for the archetypal clip successful the archetypal quarter, marking a milestone for a plant-based assemblage that has faced slower maturation and tougher capitalist scrutiny successful caller years.