Todd Shriber, The Motley Fool
Mon, December 15, 2025 astatine 6:35 AM CST 4 min read
-
The company’s program to pare its marque catalog should beryllium a catalyst for the stock.
-
The determination to ditch immoderate lagging labels shows PepsiCo is listening to an activistic investor.
-
A renewed accent connected lawsuit and shareholder worth could besides effect successful stock terms gains.
Sometimes, little is more, and summation is realized by subtraction. PepsiCo (NASDAQ: PEP) is coming to presumption with those facts.
Among different initiatives aimed astatine creating shareholder value, the beverage elephantine announced Tuesday that it volition destruct astir 20% of the products successful its portfolio by aboriginal 2026. That's not needfully a atrocious happening due to the fact that it's not a agelong to accidental that the portfolio has gotten a spot excessively sprawling.
That quality has resulted successful an endorsement from a sell-side analyst: J.P. Morgan's Andrea Teixeira upgraded her instrumentality connected the user staples banal to overweight from neutral, and boosted her terms people connected it from $151 to $164, implying upside of 10.2% from its closing terms past Wednesday. Analyst upgrades tin enactment arsenic bully short-term sparks, but the bully quality for PepsiCo shareholders is that the banal could beryllium a catalyst-rich thought for 2026.
While PepsiCo didn't explicitly accidental that it's reducing its marque lineup astatine the behest of activistic capitalist Elliott Investment Management, the determination shows the institution is consenting to perceive and prosecute successful constructive dialogue. Elliott applauded the effort and Pepsi's broader plans, noting that improved innovation and a greater absorption connected costs could beryllium a catalyst for nett and income growth.
The constituent is that immoderate companies clash with activistic firms, engaging successful lengthy, unproductive battles with them that effect successful small stock terms appreciation. At the moment, the narration betwixt Elliott and Pepsi appears much congenial, and that's worthy acknowledging heading into 2026 due to the fact that it shows the brushed portion shaper is unfastened to the firm's ideas. It antecedently pitched the thought of Pepsi jettisoning its North American bottling operations. Maybe that volition happen. If it does, it would supply a wide tailwind for the stock. Perhaps it won't happen, but the constituent is that Pepsi is listening.
As for the brands the Ruffles shaper is considering eliminating, it didn't elaborate, but it has 60 main brands to take from, and a people of 20% suggests that 12 are headed retired the door. That reshuffling could beryllium invaluable successful presumption of trimming operating expenses portion boosting operating margins. Other benefits of clearing retired lagging brands see paving the mode for Pepsi to motorboat compelling caller products portion innovating much with the labels that consumers are responding to.

15 hours ago
1





English (CA) ·
English (US) ·
Spanish (MX) ·