Jenn Johnston Named CMO of Amazing Brands

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The Siegel Group and Amazing Brands announced the assignment of Jenn Johnston arsenic Chief Marketing Officer, adding a seasoned selling enforcement to the enactment teams of some companies during a play of continued enlargement that includes Amazing Brands' caller acquisition of Hot Dog connected a Stick.

In her caller role, Johnston volition pb the shared services selling section supporting some The Siegel Group and Amazing Brands. She volition oversee enterprise-wide selling strategy, marque development, lawsuit acquisition and retention, integer engagement, lawsuit experience, strategical partnerships and culinary innovation, portion gathering scalable processes and organizational structures that fortify selling capabilities crossed some organizations.

"Jenn brings an exceptional operation of strategical selling leadership, operational acquisition and brand-building expertise," said Michael Crandall, Chief Business Officer of The Siegel Group and Amazing Brands. "She understands however to physique scalable selling organizations portion besides processing distinctive brands. As we proceed increasing some companies, Jenn volition play a captious relation successful strengthening our shared services selling level and supporting each organization's semipermanent maturation objectives."

Johnston brings astir 30 years of enforcement enactment acquisition spanning marketing, operations, franchising, hospitality, user brands and multi-unit businesses. Most recently, she served arsenic main selling serviceman for FAT Brands, wherever she led selling strategy crossed a portfolio of 18 edifice brands representing much than $2 cardinal successful systemwide income crossed much than 2,200 locations worldwide.

She has spent much than 20 years serving successful enforcement roles — including president, main operating officer, main marque serviceman and interim main enforcement serviceman — helping organizations navigate acquisitions, integrate brands, thrust transformations and standard concern growth. Known for her collaborative, people-first enactment style, Johnston believes the strongest brands are built by empowering large teams.

"I'm excited to articulation 2 organizations with beardown entrepreneurial cultures and exceptional maturation opportunities," Johnston said. "The operation of an established nationalist existent property level and a rapidly expanding portfolio of edifice brands creates a unsocial accidental to physique a world-class selling enactment that supports some businesses portion allowing each marque to support its ain chiseled identity."