Adam Levy, The Motley Fool
Sun, August 9, 2026 astatine 1:56 PM CDT 4 min read
Steve Jobs is regarded arsenic 1 of the astir visionary firm leaders successful caller history, but his handpicked successor, Tim Cook, whitethorn person been adjacent much important to Apple's (NASDAQ: AAPL) success. Jobs resigned arsenic CEO successful August 2011, recommending Cook arsenic his replacement. The committee instantly approved Cook arsenic CEO, and he's served successful that relation for the past 15 years.
Cook volition measurement down arsenic CEO astatine the extremity of the month. John Ternus volition instrumentality implicit arsenic CEO connected Sept. 1.
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Tim Cook mightiness beryllium a household sanction today, but helium was acold from wide known erstwhile helium took implicit arsenic the caput of Apple. The banal instantly fell 5% upon quality of Jobs' resignation. But if you had bought Apple banal erstwhile others were selling, you'd person made an unthinkable instrumentality implicit the past 15 years.
Here's however overmuch $10,000 invested successful Apple would beryllium worthy contiguous
Shares of Apple opened astatine conscionable implicit $365 aft the marketplace digested the quality of Jobs' resignation. A $10,000 concern would've bought you 27.4 shares astatine the marketplace unfastened (if your broker allowed fractional shares). Those 27.4 shares would go 766.9 shares aft banal splits successful 2014 and 2020, worthy astir $241,500 arsenic of this writing. Cook initiated a dividend successful 2012, returning immoderate of Apple's ample escaped currency travel to shareholders each quarter. If you had reinvested your dividends backmost into Apple stock, you'd person person to $289,500.
That's a phenomenal return, and it's owed successful ample portion to Cook's operational excellence. Jobs handed Cook a beardown merchandise portfolio, and Cook ensured Apple could turn those products and grow the Apple ecosystem. Cook expanded iPhone availability to practically each bearer worldwide. He besides oversaw the instauration and maturation of Apple Watch and AirPods, which are a $36 cardinal concern today. And helium took Apple's services conception from a $3 cardinal concern to a $120 cardinal nett center.
Cook leaves Apple successful a bully position. Sales are increasing quickly, driven by beardown iPhone demand. Investors expect beardown results successful the 4th and archetypal quarters, driven by request from the company's long-awaited Siri revamp. Its caller low-end Macbook Neo is helping nutrient fantabulous results for the Mac segment.
Ternus volition beryllium tasked with bringing Apple afloat into the AI era. Apple is committed to maintaining idiosyncratic privateness by conducting arsenic overmuch AI processing on-device arsenic possible. It besides signed a woody for customized AI accelerator chips with Broadcom done 2031. Building retired Apple's AI capabilities could beryllium the biggest archetypal task for Ternus, and it remains a immense accidental for the company.

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