'I got on my knees and begged': Kevin O'Leary wept over a Rolex, and thinks they beat this 1 big asset. Do you own any?

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A compilation representation  of Kevin O'Leary and his prized Rolex.

Jason Armond/ Getty Images; Mike Coppola/ Getty Images

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Kevin O'Leary has built a vocation preaching disciplined investing, but 1 of his astir affectional purchases wasn't a stock, a concern oregon adjacent a portion of existent estate.

It was a Rolex.

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Speaking with Money News Network (1), the Shark Tank capitalist recounted his years-long pursuit of 1 of the Swiss watchmaker's rarest timepieces, the off-catalog Rolex Daytona (2), which helium called the "Mystical Beast."

O'Leary's emotion of timepieces is well-known, and helium erstwhile claimed "the ticker marketplace bushed the S&P present for the eighth twelvemonth successful a row" astatine a Benzinga lawsuit successful 2023 (3). Since then, his appreciation and his postulation person lone grown.

"Grown men weep conscionable looking astatine pictures of this Mystical Beast," O'Leary said. "I got connected my knees and begged for it. Begged."

According to O'Leary, Rolex yet summoned him to a backstage viewing successful Los Angeles earlier the Academy Awards, wherever employees and section dealers gathered astir the watch.

"The full Rolex unit had ne'er seen it," helium said.

When asked whether helium cried aft yet receiving the watch, O'Leary didn't hesitate.

"I did," helium said. "I was weeping. It was mine. I ain it. I person that piece. Do you cognize however galore radical person that piece? Maybe nobody."

Are collectible watches truly that great?

Ultra-rare luxury watches person go a morganatic collectible plus class, with immoderate coveted Rolex models appreciating dramatically implicit time.

The luxury watches industry, preowned oregon not, is simply a $75 cardinal marketplace arsenic of 2023 (4). The secondary marketplace past stagnated for astir 3-years, according to Fortune (5). However, successful the past year, this marketplace is up astir 9.2% arsenic of aboriginal August, based connected information from WatchChart's wide marketplace scale (6).

That said, luxury watches are among the slightest accessible markets disposable (7), often requiring heavy manufacture relationships, months to years connected waiting lists and a important luck conscionable to person the accidental to bargain in. You'd beryllium sinking, astatine minimum, $3,800 (with papers) into thing preowned that you mightiness not adjacent get to clasp successful your manus for fractional a twelvemonth (8).

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