Griesson-de Beukelaer acquires Pirouline brand owner

German biscuit shaper Griesson-de Beukelaer has agreed to get US-based DeBeukelaer Corp., the proprietor of the Pirouline creme-filled rolled wafer brand.

In a statement, Griesson-de Beukelaer said the acquisition of the Madison, Mississippi-based concern volition unlock "additional maturation opportunities" successful the US market.

Financial presumption of the woody were not disclosed.

DeBeukelaer Corp. (DBC) was founded astir 50 years agone by Peter and Mirelle de Beukelaer. The concern generated revenues of much than $40m successful 2025, according to the statement.

Griesson‑de Beukelaer CEO Dany Schmidt said: "We are agreed by a shared condemnation that, arsenic a family-owned business, we volition execute semipermanent success.

"We worth the dedication and passionateness of the DeBeukelaer Corporation team. Our extremity is to harvester the highest prime with competitiveness astatine each our locations and to triumph implicit our customers with excellent, innovative products."

Coinciding with the acquisition, the German shaper of biscuits, bakery snacks and pralines announced plans to put successful a "state-of-the-art" bakery astatine the Madison site.

In a abstracted statement, the Mississippi Development Authority said the task volition impact the improvement of a "130,000- to 150,000-square-foot facility" to nutrient cookies and different snack products. It volition make 30 jobs.

Griesson-de Beukelaer volition put much than $70m successful the task but the concern volition besides see the acquisition and renovation of an existing installation successful Gluckstadt, Mississippi, the Authority said.

Andreas Land, an proprietor and committee subordinate of Griesson-de Beukelaer, said: "The acquisition and further improvement of the installation successful Gluckstadt are a cardinal constituent of our enlargement successful the US and portion of our strategical maturation plan.

"As a family-owned institution with a agelong tradition, Griesson-de Beukelaer is guided by values specified arsenic firm work and a tone of innovation. Together, we volition systematically make the tract and put successful the highest quality, modern production, and caller merchandise ideas - with a wide committedness to semipermanent growth."

"This acquisition opens up further maturation opportunities successful the strategically important US marketplace for Griesson‑de Beukelaer, wherever the family-owned company, headquartered successful Polch, Germany, has been successfully exporting for years," the company's connection read.

In 2025, the institution reported an 8% year-on-year summation successful its gross to €783m ($892.3m). Growth was driven by "raw worldly price-driven increases and changes successful the merchandise mix", Griesson-de Beukelaer said successful a results connection successful January.