Google’s home listing tests likely to have limited impact on Zillow, says Wells

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Tue, December 16, 2025 astatine 9:50 AM CST 1 min read

An evident Google Search (GOOGL) experimentation showing mobile existent property listings powered by HouseCanary could rise postulation acquisition costs for portals similar Zillow (Z) (ZG), but meaningful disintermediation appears unlikely, akin to Google’s edifice metasearch model, Wells Fargo expert Alec Brondolo tells investors successful a probe note. Given Zillow’s constricted reliance connected integrated hunt and humble selling walk comparative to revenue, immoderate displacement from integrated to paid postulation is expected to person lone a insignificant fiscal impact, the steadfast says. Wells Fargo has an Equal Weight standing and $73 terms people connected Zillow shares.

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