Google AI Project Genie Allows You to Create Playable Worlds From Prompts, So of Course It's Been Used to Rip Off Nintendo Games Like Mario and Zelda

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Google has begun selling entree to Project Genie, an interactive satellite instauration instrumentality that lets you make playable environments from a punctual — including those featuring Nintendo characters.

The exertion is surely remarkable, arsenic Google's Genie 3 models playable 3D spaces successful existent clip based upon idiosyncratic inputs, and allows you to run, swim, fly, oregon thrust successful vehicles astir its AI-generated worlds.

But the AI exertion has besides launched with a telling deficiency of restrictions astir copyrighted worldly — which the exemplary besides appears to person been trained upon. A preview of the possibilities published by The Verge shows its newsman capable to make playable 3D scenes that look a nonstop transcript of Super Mario 64, The Legend of Zelda: Breath of the Wild and Kingdom Hearts.

Step wrong Project Genie: our experimental probe prototype that lets you create, edit, and research virtual worlds. 🌎 pic.twitter.com/HQr1FRNlpy

— Google DeepMind (@GoogleDeepMind) January 29, 2026

Footage published connected societal media shows gameplay intelligibly based connected Nintendo's existent Breath of the Wild, wherever a knock-off Link runs astir a satellite akin to Hyrule, and accurately deploys a glider arsenic helium leaps disconnected a cliff. Other creations see a generated satellite with similarities to Rockstar's Grand Theft Auto.

There is nary representation pre-loaded successful memory. As your cause explores, Genie predicts and renders the way up instantly. Infinite exploration. pic.twitter.com/5lZzhFS6vo

— sammy (@sumiturkude007) January 30, 2026

Right now, Project Genie is constricted to generating interactive experiences it tin support for up to 60 seconds, with a solution and framework complaint capped astatine astir 720p and 24fps. Still, Google is selling entree arsenic portion of its Google AI Ultra subscription, its apical level of entree to AI features that costs $124.99 per period erstwhile signing up for a three-month package. (Also, Project Genie entree is presently conscionable for U.S. subscribers aged 18 oregon over.)

"Project Genie is an experimental probe prototype designed to travel prompts a idiosyncratic provides," Google Deepmind merchandise manager Diego Rivas told The Verge erstwhile asked wherefore the the merchandise generated worldly that was intelligibly based connected Nintendo intelligence property. "As with each experiments, we are monitoring intimately and listening to idiosyncratic feedback." The Verge noted that its quality to make worlds based connected Mario had subsequently been halted, with a informing connection that blamed the "interests of third-party contented providers."

IGN has contacted Nintendo for comment.

The concern feels reminiscent to the rollout of OpenAI's Sora 2 video exemplary past October, which initially allowed users to make clips featuring licensed Nintendo and Disney characters, including Mario, Darth Vader, Pikachu and an array of different Pokémon. Shortly after, OpenAI vowed to springiness copyright holders "more granular control" implicit the instauration of what the company's brag Sam Altman dubbed "interactive instrumentality fiction." Less than 2 months later, Disney said it was investing $1 cardinal into OpenAI to officially licence 200 of its astir fashionable characters for the AI exemplary to use, successful a determination that the Mickey Mouse proprietor described arsenic a mode to "thoughtfully and responsibly extend" its storytelling.

Tom Phillips is IGN's News Editor. You tin scope Tom astatine [email protected] oregon find him connected Bluesky @tomphillipseg.bsky.social

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