Gong cha signs 50-store franchise agreement in Texas with BACC

Bubble beverage concatenation Gong cha has signed an exclusive country improvement statement for 50 stores successful Texas, US, with franchise relation Bakers Acres & Cattle Company (BACC).

Under the agreement, BACC volition make the chain's beingness implicit the adjacent 7 years successful 4 cardinal markets: Austin, Houston, San Antonio and Dallas.

The woody is described arsenic the "largest nonstop franchising deal" successful Gong cha's past and extends the brand's scope successful the US.

It follows the company's acquisition of maestro franchise rights for 170 US locations crossed 13 states, including Texas, a determination the institution says positions it for faster franchise roll-out and semipermanent nationwide growth.

Based successful Houston, BACC is simply a multi-generational household concern with acquisition successful increasing franchise brands. The institution entered franchising successful 2015 with bakery conception Nothing Bundt Cakes.

The relation has since built a bakery cognition crossed Greater Houston and is moving towards creating a 12-bakery platform, reporting show that exceeds systemwide averages.

Gong cha began its nonstop franchising strategy successful the US astir 2 years agone and has been accelerating maturation done multi-unit improvement agreements successful some established and emerging regions.

During this period, the marque has signed enlargement deals successful Arizona, California, Massachusetts, Puerto Rico, Texas, Wisconsin and different markets.

Gong cha Americas president Geoff Henry said: "As Gong cha continues expanding crossed the US, we're seeing beardown involvement from multi-unit operators looking to turn with the planetary leader.

"Franchisees are looking for concepts with operational simplicity, beardown user request and the quality to standard efficiently astatine comparatively debased cost, and Gong cha delivers connected each of these.

"From our flexible footprint and businesslike labour exemplary to the spot of our planetary marque recognition, we've built a level designed to assistance operators turn strategically and sustainably crossed high-potential markets similar Texas."

"Gong cha signs 50-store franchise statement successful Texas with BACC" was primitively created and published by Verdict Food Service, a GlobalData owned brand.